Foreword FOR THE PAST FOUR YEARS I have been describing three ke the future for any organization, profit or nonprofit, that wa: participate fully in the twenty-first century. They are: Anticipation Innovation Excellence When I ask my audiences if they agree with the impoJ of three \"keys,\" they always do. It is hard to argue with And yet many organizations think one or two of the thr~ enough. All three are necessary. Let me tell you why. 11
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