Foreword
FOR THE PAST FOUR YEARS I have been describing three ke
the future for any organization， profit or nonprofit， that wa:
participate fully in the twenty-first century.
They are:
Anticipation
Innovation
Excellence
When I ask my audiences if they agree with the impoJ
of three \"keys，\" they always do. It is hard to argue with
And yet many organizations think one or two of the thr~
enough.
All three are necessary.
Let me tell you why.
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