| What kind of place is this really, behind the colorless scen-ery? It might surprise you to learn that it s the kind of placegreat novels are made of, full of drama, intrigue, and highadventure. What goes on here may well be the ultimateexample of the heartbeat of American business. GM is astudy in many of the things that are right about corporateAmerica... and much that is wrong. One cannot fail to give General Motors its due, for what aremarkable history it has had l What a tremendous influenceit has been on this country and the world. Even today, inspite of the grave afflictions of recent decades, GeneralMotors has an uncanny ability to rise from its deepest peri-ods of sleep and, in a sudden stroke of genius, send industryspinning. Indeed, there are signs as we approach the 1990sthat change and growth are once again in the wind for theunpredictable giant. But a note of caution is indicated. For even if GeneralMotors rises again to the lofty heights it once knew, the vic-tory is bound to be short-lived unless change occurs at thevery core of its corporate culture. Ultimately, it will be thecompany s ability to shift its fundamental assumptions thatwill determine whether it will maintain stature into the nextcentury. It has been suggested that there have been four ail-ments festering beneath the rosy complexion of GeneralMotors. It is for us to decide the extent to which these ail-ments are now being cured. |
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