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顾客也疯狂/Raving Fans

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定价：￥129.50

作者：Kenneth H. Blanchard　等著著

出版社：HarperCollins

出版时间：1993-12-1

I S B N：9780688123161

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顾客也疯狂/Raving Fans

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作者介绍：Ken Blanchard
　　Ken Blanchard lives in San Diego, California, and is the Chief Spiritual Officer of The Ken Blanchard Companies.He is the coauthor of The One Minute Manager and eleven other bestselling books.His books have combined sales of more than twelve million copies in more than twenty-five languages.Blanchard was recently seen in the PBS special Gung Ho! Succedding in a Changing World.

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"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans."
　　This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.
　　Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month.
　　America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.