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商业新规则 THE NEW RULES

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作者：John P. Kotter 著著

出版社：Scribner

出版时间：2004-12-1

I S B N：9780684834252

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商业新规则 THE NEW RULES

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内容简介

Stephen R. Covey Author of The Seven Habits of Highly Effective People An absolutely fascinating account of the...emerging...paradigm shift in the workplace.
　　Rosabeth Moss Kanter Harvard Business School, author of When Giants Learn to Dance An essential guide for leaders of the future and an inspirational call to embrace more entrepreneurial and personally fulfilling careers.
　　Georgette Mosbacher CEO, Georgette Mosbacher Enterprises, author of The Feminine Force After 20 Years in the corporate and small business worlds, I thought I knew everything about succeeding in today's tough market. I was wrong. Drop everything and read this book. It will change your life.

作者简介

Introduction
PART I　NEW REALITIES
　Chapter 1 Is the American Dream Dead?
　Chapter 2 Unconventional Career Paths
　Chapter 3 The Post '73 Economic Environment
PART II　NEW RESPONSES
　Chapter 4 Founding and Growing Small Businesses
　Chapter 5 Consulting to and Assisting Big Business
　Chapter 6 Providing Leadership
　Chapter 7 Doing Deals
PART III　UNDERPINNINGS
　Chapter 8 Competitive Drive
　Chapter 9 Lifelong Learning
PART IV　-IMPLICATIONS
　Chapter 10 Success at Work
　Chapter 11 Education for the 21st Century
Acknowledgments
Notes
Index
About the Author