| This is the story of one of the most powerful,controversial and ruthless self-made men inAmerican business history. Charles Revsonstarted with one bottle of nail polish and afine ear for female fantasy and built an empire-the Revlon Company-worth millions fromthem. Revson became as legendary as the com-pany he built. He was a man who combinedthe same glittering contradictions expressedin his famous campaign. He was fire; he wasice-even to the women who slept with him.Marketing genius, power broker, firer, hirer,flatterer, hypochondriac, adoring husband,philanderer, skinflint and big spender, Revsonbecame the subject of several novels and hun-dreds of gossip columnists words. But theglamorous, cutthroat cosmetics industry-aworld of top models, big spending, and fiercecompetitiveness, for formulas and campaigns-the bright and beautiful life reported alongthe city s chicest grapevines, was only part ofthe tale. Revson fired and hired top executiveswith a devastating, high-speed revolving doortechnique that earned him a reputation as theworld s richest son of a bitch. |
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