| PACO UNDERHILL, urban geographer and retail anthro-pologist, is the founder of Envirosell, a research and consulting firm that advises a blue-chip collection of Fortune 100 companies. He has been profiled in The New Yorker and Smithsonian Magazine and has written for American Demographics and Adweek. He lectures widely and lives in New York City. |
| I INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING 1. A Science Is Born 2. What Retailers Don't Know II WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING 3. The Twilight Zone 4. You Need Hands 5. How to Read a Sign 6. Shoppers Move Like People 7. Dynamic III MEN ARE FROM SEARS HARDWARE,WOMEN ARE FROM BLOOMINGDALE'S:THE DEMOGRAPHICS OF SHOPPING 8. Shop Like a Man 9. What Women Want 10. If You Can Read This You're Too Young 11. Kids IV SEE ME, FEEL ME, TOUCH ME, BUY ME:THE DYNAMICS OF SHOPPING 12. The Sensual Shopper 13. The Big Three 14. Time, Real and Perceived 15. Cash/Wrap Blues 16. Magic Acts 17. In Cyberspace, No One Can Hear You Shop 18. The Self-Exam 19. Final Thoughts Acknowledgments Index |
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