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Managing across Borders: The Transnational Solution

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Managing across Borders: The Transnational Solution

最 低 价：￥28.50

定 价：￥229.50

作 者：Christopher A. Bartlett,Sumantra Ghoshal 著

出 版 社：Harvard Business School Press

出版时间：1989-12-01

I S B N：9780875842097

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    编辑推荐

    "Managing Across Borders...represents the leading edge of thinking on this important subject."--Michael E. Porter -- Michael E. Porter"Valuable lessons for companies in a wide range of industries and sizes-indeed almost any organization operating several different businesses across borders." -- The Financial Times--This text refers to an alternate Hardcoveredition.

    内容简介
    The economic liberalization of Eastern Europe, the single European market and the rise of industrialization in Asia call for a fresh approach to international business. This book shows how to analyze the economic, social and political changes and to develop appropriate responses. The book analyzes trade policy in a number of countries, explores the movement of capital and examines balance of payments situations around the world. It then sees how these various factors bear upon the competitiveness of US firms. Meier stresses the need to develop a clear yet flexible global vision in a world which is rapidly altering.

    作者简介
    Christopher A. Bartlett is the MBA Class of 1966 Professor of Business Administration at Harvard Business School.--This text refers to an alternate Hardcoveredition.

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