INTRODUCTION
RECONDITIONING THE AMERICAN APPETITE
A chic and cosmopolitan woman came to me after gaining ten
pounds immediately upon moving to the United States from
Brazil. Though she had lived in many countries， Sonia had never
experienced a weight gain like this before.
\"It s the portions they serve you here，\" she told me. \"They re sim-
ply amazing. Somehow， without thinking， you manage to eat it all
then your stomach stretches， you start to expect all that food， and
before you know it you re fat with a whole new set of eating habits!\"
Poor Sonia. The customs officers had failed to warn her about the
overfeeding of America.
No country in the world eats as much as we do or struggles so with
weight problems and the attendant high rates of life-threatening dis- !
ease. Overeating has become a dangerous epidemic. We can t rely on
the food-pushers in the food industry or on the social structures of an ~.i~，
overindulgent culture to save us from this catastrophe. We have to I，
save ourse]ves. ~
Americans are deeply conditioned to overeat. From birth onward， ，r /
we re presented with servings of food far in excess of our actual
needs--at home， in restaurants， at the sandwich counter and the
supermarket. Compounding the problem is scientific evidence that
it s perfectly natural for animals confronted with abundant food to eat : -
themselves silly. The result is that the blueprint we carry around in ~i :
our minds for how much is enough is wrong. ~Z
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