| 本书特色：一、实用宗旨：丰富案例练习挑战实战技巧；二、强化表述：仿真语境培养自然流畅口语；三、内容饱满：理论与实践的相辅相成，集商务对话、谈判技巧与跨国文化与一册；四、题文呼应：商务与贸易的自然衔接紧扣和教材主题；五、丰富“教学包”免费下载：配备教案、课件、音频、练习答案、课文翻译和教学案例等丰富教学资源。 |
| Unit 1 Receiving Guests Typi al Dialogues Useful Expressions A Notes tocthe Dialogues B Related Sentences Cross Cultural Linksc Personal Space and Touchc Exer ises Further Learning Etiquette for Greeting & Send-off Unit 2 Inquiry and Offer Typical Dialogues Useful Expressions A Notes to the Dialogues B Related Semtences Cross Cultural Links Negotiating Style of Foreign Partners Exercises Further Learning Guidelines for Making Inquiries Professionally Unit 3 Bargain on Price Bargain on Price Typical Dialogues Useful Expressions A Nores to the Dialoguse B Related Sentences Cross Cultural Links Ten Cultural Factors That Influence the Negotiation Process Exercises Further Learning Guidelines for Making Offers & Counter-offers Professonally Unit 4 Business Dinner Typical Dialogues Useful Expressions A Nores to the Dialoguse B Related Sentences Cross Cultural Links Eating Custom and Practice Exercises Further Learning Dinner Party Etiquette Unit 5 Payment Typical Dialogues Useful Expressions A Nores to the Dialoguse B Related Sentences Cross Cultural Links American Negotiating Style Exercises Further Learning How to Avoid Conflicts in Negotiation Unit 6 Packing Typical Dialogues Useful Expressions A Nores to the Dialoguse B Related Sentences Cross Cultural Links Color Preference & Difference in East and West Cultures Exercises Further Learning The Basic Principles of Negotion Unit 7 Commodity Inspection Typical Dialogues Useful Expressions A Nores to the Dialoguse B Related Sentences Cross Cultural Links Competition & Cooperation Exercises Further Learning Practice of Commodity Inspection Unit 8 Jcense Systemcand Quota Typical Dialogues Useful Expressions A Nores to the Dialoguse B Related Sentences Cross Cultural Links Self-Reliance Exercises Further Learning Quota System Unit 9 Insurance Typical Dialogues Useful Expressions A Nores to the Dialoguse B Related Sentences Cross Cultural Links …… Unit 10 Shipment Unit 11 Signing the Contract Unit 12 Business Tour Unit 13 Claims and Settlements Unit 14 Arbitration Unit 15 Calling forca Bid Unit 16 Trademarks and Patents Unit 17 Joint Venture Unit 18 Sole Ageny Appendix 参考文献 |
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