HOW TOYOTA BECAME # 1

“The factors that fueled Toyota’s drive to the summit of the auto industry sare all well recounted here.”—Newsweek“Magee runs through lessons in leadership and strategy, weaving in colorful snippets from Toyota’s 70-year history.” —Fast Company “Magee convincingly argues that the spirit of Toyota people, as much as anything, has determined Toyota’s success.” —BusinessWeek.com “He celebrates Toyota’s willingness to acknowledge production problems quickly, to adapt its methods to varying markets, and to ask for feedback from its workers—thereby empowering them” —The Wall Street Journal “An excellent view of a shining business model.” —Booklist