您现在的位置：快乐比价网 > 图书 > 文学 > 外国文学 > 商品详情

The Discipline of Market Leaders: Choose Your Customers Narrow Your Focus Dominate Your Market

分享到：

最低价：￥45.00

定价：￥250.00

作者：Michael Treacy,Fred Wiersema 著

出版社：Perseus Books

出版时间：1995-01

I S B N：9780201406481

价格比较

商品详情

商品评论(0条)

The Discipline of Market Leaders: Choose Your Customers Narrow Your Focus Dominate Your Market

送货上门

价格
45.00元

商品详情

编辑推荐

内容简介

How is it that some companies are rewriting the rules of competition in their markets, selling wholly new standards of quality, innovation and customer service? What sets these companies apart? This book attempts to answer some of these questions. This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single "value discipline" - best total cost, best product or best total solution - and literally build their organization around it. Through detailed case studies and step-by-step guidance, the authors show how to implement this revolutionary approach to business strategy.

作者简介

Michael Treacy is a leading authority and lecturer on business strategy and corporate transformation. He is the founder of Treacy & Company LLC, a Boston-based management consulting and venture firm.Fred Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment. He is affiliated with CSC Index, the international consulting firm, where he was formerly senior vice president. Michael Treacy is a leading authority and lecturer on business strategy and corporate transformation. He is the founder of Treacy & Company LLC, a Boston-based management consulting and venture firm.Fred Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment. He is affiliated with CSC Index, the international consulting firm, where he was formerly senior vice president.--This text refers to the Paperbackedition.