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Full Frontal PR: Building Buzz About Your Business Your Product or You

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最低价：￥19.10

定价：￥159.50

作者：Richard Laermer 著

出版社：Bloomberg Press

出版时间：2004-11-01

I S B N：9781576601815

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Full Frontal PR: Building Buzz About Your Business Your Product or You

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19.10元

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编辑推荐

"If Laermer isn't the best PR professional in the business, he's awfully close."

内容简介

On TLC s groundbreaking new series, Taking Care of Business, Richard Laermer shows small-business owners how to build buzz and get media coverage. Here he shares the secrets from his highly successful public relations firm on how to take care of business and grow the bottom line. In Full Frontal PR, readers learn how to hone their pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most important. cost-effective. For those looking to raise their profile and reach new customers, this acclaimed book will help any company or person break through the clutter and into the center of attention.

作者简介

Richard Laermer is CEO of RLM PR (RLMpr.com). A renowned speaker, he is author of seven books such as the bestseller "Full Frontal PR" and "2011: Trendspotting". He hosts "Taking Care of Business" on TLC and is a commentator on CNNMoney.com. He lives in New York--and on tons of airplanes.