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Biz Speak A Dictionary of Business Terms,Slang and Jargon

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Biz Speak A Dictionary of Business Terms,Slang and Jargon

最 低 价:¥24.20

定 价:¥220.00

作 者:Rachel S. Epstein & Nina Liebman

出 版 社:Moffa Press

出版时间:

I S B N:0531155080

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24.20元

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PREFACE
America s business is business, and business runs on words as
well as numbers. In Biz Speak we have assembled and defined
more than 2,ooo of these words. We have emphasized the new
and the humorous. Many words and expressions here have come
from listening attentively to everything anyone within earshot
said about work or money. We believe Biz Speak is the first to
define them in print. We are not sure how often you will need
to say \"Kaufmanized\" or \"steak and roqued,\" but we are sure
that knowing these humorous terms, which are part of financing
and recruiting lingo, will make whatever business you are en-
gaged in---even if it is the business of learning about contem-
porary language--more fun.
Competition and deregulation have created a business envi-
ronment in which a whole vocabulary of new products, ser-
vices, and techniques is both necessary and possible. Now me-
dia experts measure viewers every move with \"people meters,\"
retail analysts talk of a country that is \"overstored,\" human
resources administrators propose \"gainsharing,\" and invest-
ment bankers create \"CATS\" and \"CARS.\" These are all signs
of and responses to competition.
New words have also come from new technology. Some,
like \"interface\" and \"downtime,\" have passed into the general
vocabulary so completely that we tend to forget their technical
origins. Others, like \"WYSWYG\" and \"ROM,\" are just be-
ginning to pick up new, non-computer usages.
In addition to the new and the humorous, Biz Speak also
contains the slang of fifteen different fields. By slang we mean
the words and acronyms that have developed as a form of short-
hand either to save time or to keep out newcomers. Advertising
and marketing people speak of \"CPM,\" \"PWP,\" \"Vals,\" and
\"backend.\" Media s colorful vocabulary includes \"dailies\" and
\"rough cuts,\" and the \"stripping\" that means one thing in Hol-
lywood and something quite different on Wall Street. Speaking
of Wall Street, the world of finance, a universe where speed

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