| He lives in a simple house in a small Southerntown. He has been married to the samewoman for almost five decades, drives aChevy, dresses in store-bought clothes, andputs in long hours at his job. He also hasmade for himself and his family over nine bil-lion dollars, more than any other man inAmerica. This extraordinary person is Sam Walton,and this fascinating, superbly researchedbook pierces his carefully cultivated cloak ofordinariness to show what makes him tick andwhat has made him succeed beyond the wild-est dreams of wealth. It is a story, and a quest, that began in thedust bowl of Oklahoma in the Depression,where a small boy saw firsthand the razor-thinline between survival and disaster. It was alesson that stood him in good stead when hetook an eighty-five-dollar-a-month job withJ. C. Penney and learned the principle of put-ting customer satisfaction above profits. In1945, he bought a five-and-dime store in New-port, Arkansas, and began to put his ideasof how to make money to the test. The firstWal-Mart was born. And while the rest is his-tory, the story of SamWalton is also the story ofthose ideas and how theyworked through goodtimes and bad to createone of the greatest tri-umphs in the annals ofAmerican retailing. Andwhat is most heartening ofall about Sam Walton s |
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