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The Economics and Sociology of Management Consulting管理咨询经济学与社会学

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最低价：￥636.80

定价：￥796.00

作者：ThomasArmbrüster　著著

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出版时间：2006-11-1

I S B N：9780521857154

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The Economics and Sociology of Management Consulting管理咨询经济学与社会学

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内容简介

Management consultancy is a key sector in the economic change toward a service and knowledge economy. This book explains the mechanisms of the management consulting market and the management of consulting firms from both economic and sociological perspectives. It also examines the strategies, marketing approaches, knowledge management and human resource management techniques of consulting firms. After outlining the relationships between transaction cost economics, signaling theory, embeddedness theory and sociological neoinstitutionalism, Thomas Armbrüster applies these theories to central questions such as: Why does the consulting sector exist and grow? Which institutions connect supply and demand? And which factors influence the relationship between clients and consultants? By applying both economic and sociological approaches, the book explains the general economic changes of the past thirty years and sharpens the relationship between the academic disciplines.

作者简介

List of figures page
List of tables
Preface and acknowledgments
1 Management consultancy viewed from economic and sociological perspectives
Part I: The mechanisms of the consulting market 39
2 Why do consulting firms exist and grow? The economics and sociology of knowledge
3 How do supply and demand meet? Competition and the role of social institutions
4 Who is more powerful? Consulting influence and client authority
5 Substitutes or supplements? Internal versus external consulting
Part II: The drivers of managing a consulting firm 117
6 Diversified services or niche focus? Strategies of consulting firms
7 Fostering reputation and growth? Marketing consulting services
8 The economics and sociology of knowledge distribution: organizational structure and governance
9 Gaining talent and signaling quality: human resource management
Part III: Conclusions
10 The knowledge economy, management consultancy, and the multitheoretical approach
References
Index