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剑桥商务英语中级教师用书 BENCHMARK:Teacher's Resource Book

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剑桥商务英语中级教师用书 BENCHMARK:Teacher's Resource Book

最 低 价:¥78.40

定 价:¥98.00

作 者:本社 编

出 版 社:群言出版社

出版时间:2006-12-1

I S B N:9780521716703

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内容简介

剑桥标准商务英语教程》(Cambridge Business Benchmark)共由三个级别构成,分别对应BEC考试的三个级别:初级(Preliminary)、中级(Vantage)、高级(Higher)。每一级别又包含学生用书(四色印刷,书中附有录音光盘)、教师用书、自学手册。
  本套教程内容真实丰富,贴近当今的商业社会。就语音素材而言,其中的受访者全部是现实生活中的商业人士。Brook-Hart教授从最初长达12小时的采访样带中精选出含TESCO, Tea UK, Espresso, Disney Channel, MediaCom等国际知名企业普通员工或高管访谈的片段,奉献给读者。就文字素材而言,来自the Economist等著名财经媒体的文章更是比比皆是。

作者简介

目录

Acknowledgements
Introduction
Human resources
 Unit 1: Staff development and training
 Unit 2. Job descriptions and job satisfaction
 Unit 3: Letters of enquiry and applications
 Unit 4: Telephone skills
Marketing
 Unit 5: Promotional activities and branding
 Unit 6: New product development
 Unit 7: A stand at a trade fair
 Unit 8: Establishing relationships and negotiating
Starting new business activities
 Unit 9: Going it alone
 Unit 10: Financing the start-up
 Unit 11: Starting up in a new location
 Unit 12: Presenting your business idea
Business travel
 Unit 13: Business hotels and sales conferences
 Unit 14: Business conferences
 Unit 15: Reports
 Unit 16: Business meetings
New technologies, innovation and change
 Unit 17: New technologies and change
 Unit 18: Using the Internet
 Unit 19: A staff survey
 Unit 20: Offshoring and outsourcing
Customer relations
 Unit 21: Customer loyalty
 Unit 22: Communication with customers
 Unit 23: Corresponding with customers
 Unit 24: A business seminar
Exam skills and Exam practice

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