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Raving Fans: A Revolutionary Approach To Customer Service

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Raving Fans: A Revolutionary Approach To Customer Service

最 低 价:¥20.30

定 价:¥229.90

作 者:Ken Blanchard,Sheldon Bowles

出 版 社:William Morrow

出版时间:1993-05-19

I S B N:9780688123161

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"A great commonsense approach to customer service" -- -- Jim Pattison President, The Jim Pattison Group"An easily understood message and one every organization needs to hear." -- -- Eamon Ryan President, Lexmark Canada Inc."Making your customers Raving Fans is the competitive edge today. This book can jump-start you in that direction." -- -- James F. Nordstrom Co-chairman of the Boaard Nordstrom, Inc."Our strategic customer service plan is based on Raving Fans. It has helped focus our energy on this critical area. A must read!" -- -- Lynn Posluns President, Fairweather

内容简介

"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn t good enough anymore. If you really want a booming business, you have to create Raving Fans." This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results. Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month. America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.

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