| As the former VP and strategist at Oracle,Frank Prestipino proved firsthand that when a company thinks small and adopts a focused strategy,growth and profitability follow. Now,Prestipino shares his knowledge and insights in Getting to Big the Small Way,a hands-on resource for identifying where small changes in your business will achieve the greatest gains-without subjecting it to undue costs or unacceptable risks.Presenting concrete techniques for developing a developing a focused business strategy,he then provides the necessary tools in order to trigger big advances in market share,competitiveness,and the bottom line.In this book the author: Explains how to stand out in the marketplace without making radical changes in your business. Shows you how to get all your employees on board with your strategy. Includes real-world examples to help you take action,as well as a scorecard for setting priorities and measuring results. |
| Farnk Prestipino is a former vice president of Global Enterprise Applications Strategy for Oracle Corporation.He has been profiled in the media and is a highly sought after speaker.Prestipino was also the president of Unicorn HRO and is currently the gene |
| Acknowledgments Introduction CHAPTER 1 THE BLG EFFECT OF SMALL CHAPTER 2 THINK SMALL,AIM BIG CHAPTER 3 BIGGER BY THE NICHE CHAPTER 4 DRILLING TO THE CORE CHAPTER 5 GETTING TO BIG THE SMALL WAY CHAPTER 6 SMALL WAYS TO GAIN COMPETITIVE ADVANTAGE CHAPTER 7 GETTING READY FOR BIGNESS CHAPTER 8 SMALL TACTCS WORKSHOP CHAPTER 9 PUT SMALL THINGS FIRST CHAPTER 10 THE MEASURE MANAGE CYCLE Endnotes Index |
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