| Mario Pricken is a creative director and marketing consultant and the author of Visual Creativity. |
| Part 1 DreamTeam: a Framework for Great Creative Performance 1.01 DreamTeam: manage your ideas like a pro 1.02 From the brief to a single goal 1.03 Building your DreamTeam 1.04 Switch on all five senses 1.05 Always separate the ideas phase from the evaluation phase 1.06 Grab ideas and run with them 1.07 Avoid idea killers and think creatively 1.08 Stick with it: the best ideas are yet to come 1.09 Develop your sense of humour 1.10 Use doodles to visualize your ideas 1.11 Taking your ideas further: creativity is crucial 1.12 Idea evaluation and selection: from three hundred to three 1.13 Implementation: turning ideas into reality Part 2 The KickStart Catalogue; Finding Ideas that Communicate 2.01 The basis of the KickStart catalogue 2.02 Using the KickStart catalogue 2.03 The KickStart catalogue 2.04 Without words 2.05 Mixing and matching 2.06 Compare and contrast 2.07 Repetition and accumulation 2.08 Exaggeration 2.09 Turn it right around 2.10 Omission and suggestion 2.11 Paradoxes and optical illusions …… Part 3 Copy with Punch: Using Wit and Humour Part 4 Classic Creative Techniques Part 5 Visualization: Movies in your Mind The team behind this book |
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