Next Now: Trends for the Future

"Well-organized and readable. . . . Salzman and Matathia keep the catchphrases and ad-speak to a minimum, choosing to concentrate on laying out their vision for the future in a simple, entertaining style."--Calgary Herald "When Marian Salzman and Ira Matathia speak, the world listens . . . the acknowledged trendspotters are back, flagging all sorts of upcoming cultural developments . . ."--Ottawa Citizen "In Next Now, Salzman and Matathia have written the 21st-century playbook for marketers. Every page holds the promise of tomorrow's next big business idea, as well as the suggested practices for activating key insights today."--Laurie Coots, Chief Marketing Officer, TBWA\Worldwide "Marian and Ira bring a rare rigor and a bracingly fresh eye to their exploration of the 'near future.' They excavate vibrant insights from trends bubbling up all over the world and weave together an instructive worldview that connects the intensely personal with the urgently universal. I guarantee you will look at the world differently after you read Next Now."--Polly LaBarre, co-author, Mavericks at Work: Why the Most Original Minds in Business Win "The trouble with most futurologists is that they tell you the future will consist of incessant, unimaginable change--and then go on to describe it, in detail, with unjustified confidence. Marian Salzman and Ira Matathia smartly avoid that trap. Their 'future' ends in four or five years, which allows them to go close and look hard. This is an eye-opening, scary, thrilling book."--Jesse Kornbluth, Editor, HeadButler.com Praise for the original Next:"Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years."--Publishers Weekly