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The Art of the Long View 前瞻的艺术——不确定世界的规划

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最低价：￥195.20

定价：￥244.00

作者：er Schwartz　著著

出版社：吉林长白山

出版时间：1996-4-1

I S B N：9780471977858

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The Art of the Long View 前瞻的艺术——不确定世界的规划

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内容简介

What increasingly affects a11 0f US，whether professional planners or individuals preparing for a beffer future，is nof the tangibles of Iife-bottom-line numbers，for insfance-buf the intangibles：our hopes and fears，our beliefs and dreams．Only stories-scenarios-and our ability to visualize different kinds of futures adequately capture these intangibles．
In The Arf oF me Long View，now for the fi rsf time in paperback and with the addition of an a11．new User’S Guide，Peter Schwartz outlines the "scenaric"approach f giving you the tools for developing a strategic vision within you r business．

作者简介

Prefaca
Introduction to the Paperback Edition：
The Strategic Conversation--Broadening
The Long View
The Pathfinder’S Tale
The Smith&Hawken Story：
The Process of Scenario—Building
The Scenario—Building Animal
Uncovering the Decision
Information-·Hunting and··Gathering
Creating Scenario Building Blocks
Anatomy of a New Driving Force：
The Global Teenager
Composing a Plot
The World in 2005：Three Scenarios
Rehearsing the Future
Epilogue：To My Newborn Son
Afterword：The Value of a Strategic
ConversatiOn
User’S Guide：HOW to Hold a
Strategic Conversation
Appendix：Steps to Developing Scenarios
Endnotes
Scenario Planning：Select Biography
Index