| 作者简介： Ted Hart, ACFRE, ePMT, is an Internet and fundraising strategist with close to twenty years of experience in communications, fundraising, and nonprofit management. He is founder and President of the international ePhilanthropy Foundatio |
| Foreword Introduction Chapter 1 Prospecting for Major Gifts (Pamela Gignac and Ken Wyman) Introduction Prospect Research: Background and Key Elements Prospect Researchers and Fundraisers Together Big Gifts and Major Gifts Prospecting Research Techniques and Information Sources Where Do We Go from Here? Conclusion Chapter 2 Knowledge Management, Data Mining, and Prospect Screening (Jeff Gignac and Chris Carnie) Introduction Definitions Knowledge Management Introduction to Data Mining and Prospect Screening Tracking Prospects Conclusion Chapter 3 Why Bill Gates May Not Be Your Best Prospect (Peter B Wylie and David M Lawson) Three Important Concepts: Ability, Attachment, and Affinity How to Generate a List of High-Quality Prospects for Your Campaign Chapter 4 Prospect Research Policy, Privacy, and Ethics (Stephen Lee and Susan Mullin) Policy, Ethics, and Prospect Research Ethical and Professional Practice Considerations Data Protection Regulation: The European Approach Notification and Registration Conformity with Data Protection Principles Consent Data Protection Regulation: The North American Approach Applying Privacy Principles to Prospect Research The Role of Professional Associations and Intermediary Bodies Chapter 5 US and Canadian Strategies (Pamela Gignac and Kristina Carlson) Chapter 6 International Strategies—Europe and Asia (Chris Carnie and Sarah Boodleman Tenney) Chapter 7 Your Web Site—What Does It Say to Major Donors? (Howard Lake) Chapter 8 An Internet Strategy for Major Donor Fundraising (Anthony Powell) Chapter 9 Using Gathered Information Effectively within Your Staff and Volunteer Teams (Nancy Johnson and Pamela Gignac) Chapter 10 Moving from Prospect Identification to Making Friends for Life (Andrew Thomas and Ken Burnett) Chapter 11 Results Analysis and Performance Measurements (James M Greenfield) Chapter 12 Challenges for Tomorrow (Chris Carnie) APPENDIX A: The CSA Model Code for the Protection of Personal Information APPENDIX B: Data Mining and Prospect Screening Checklist APPENDIX C: Checklist for a Development Strategy APPENDIX D: Sample Contact Forms APPENDIX E: ePhilanthropy Code of Ethical Online Philanthropic Practices APPENDIX F: Potential Planning Measurements for Results APPENDIX G: Sample Job Description Text APPENDIX H: Data Grid for Estimating Giving Capacity APPENDIX I: Activity Reports APPENDIX J: Sample Contact Report APPENDIX K: Performance Criteria for Major Gift Staff APPENDIX L: Nine-Point Performance Index Analysis of Major Gift Solicitation APPENDIX M: Checklist for Major Gift Acknowledgment APPENDIX N: Prospect Research Online APPENDIX O: Donor Development and Prospect Research Recommended Additional Readings Index |
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