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Knowledge for Generations: Wiley and the Global Publishing Industry, 1807-2007知识的世代：Wiley与全球出版业，1807-2007

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作者：Robert E. Wright，Timothy C. Jacobson，GeorgeDavidSmith　著著

出版社：吉林长白山

出版时间：2008-1-1

I S B N：9780471757214

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Knowledge for Generations: Wiley and the Global Publishing Industry

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259.00元

Knowledge for Generations: Wiley and the Global Publishing Industry, 1807-2007知识的世代：Wiley与全球出版业，1807-2007

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内容简介

Founded in New York City when Thomas Jefferson was president, Wiley has been a significant player in the publishing industry for two centuries. Now, on the occasion of Wiley's bicentennial, a distinguished team of authors brings Wiley's rich history to life, showing how the company has reacted to trends within the publishing industry as well as to larger economic, social, and cultural forces. Knowledge for Generations sheds light on the long-term strengths and weaknesses of Wiley's business, illuminates the continuities and changes over time, and shows how family ownership has influenced the company's strategies, values, and corporate culture. Drawing on unrestricted access to company archives and interviews with key executives, the authors capture a story of sustained business success, intriguing personalities, and dramatic changes in the industry. Illustrated throughout with illuminating photographs and graphics, Knowledge for Generations is a must-read for anyone interested in the history of publishing.
　　作者简介：
　　Robert E. Wright (Abington, PA) is a Clinical Associate Professor of Economics at New York University's Stern School of Business. He is the coauthor, with George David Smith, of Mutually Beneficial (0-8147-9397-5), among other books. Timothy C. Jacobson (Staunton, VA) is an author and editor who founded Chicago Times magazine.

作者简介

Chapter 1. Family Craft and Business: Evolution 1807–2007.
Themes The Long Horizon
Chapter 2. Charles Wiley: Bookman of the “Literary Republic” 1807–1826.
The Road to Publishing
PROFILE:john (jack)wiley
The Demand for Books
The Book Trade
GHE PINTING CRAFT:GLYPHS,FRAMES,AND HAND PRESSES
Print Shop Beginnings
The Van Winkle Partnership
GNSIDE THE BOOKS:THE TRIANGLE
Charles Wiley & Co.and Wiley & Halsted
PROFILE:WASHINGTON IRVING
Wiley and the Book Business in America
Cooperation in the Book Trade
The Emergence of American Literature
Wiley and james Fenimore Cooper
PROFILE:JAMES FENIMORE COOPER
Troubled Times and Decline
Chapter 3. John Wiley: Foundations 1826–1865.
John Wiley's Beginnings as Book Agent and Publisher
Portrait of a BOokstore
Publishing in Antebellum America
GNSIDE THE BOOKS:GIFT BOOKS
GHE PRINTING CRAFT:NINETEENTH-CENTURY ADVANCES IN TECHNOLOGY
Wiley & Putnam's Early Years
PROFILE:GEORGE PALMER PUTNAM
PROFILE:EVERT A.DUYCKINCK
The Glory Years
PROFILE:MARGARET FULLER
PROFILE:EOGAR ALLAN POE
The Fight for International Copyright
Shift and Split
Chapter 4. And Sons: Transition to Modern Publishing 1865–1925.
PROFILE:JOHN RSKIN
An Industrialized Economy
Scientific Wiley:Its Market and Competitors
PROFILE: DAVID VAN NOSTRAND
Practical Knowledge and Engineering
PROFILE:JOHN CRESSON TRAUTWINE
PROFILE:MAJOR WILLIAM HALSTED WILEY
GHE PRINTING CRAFT:THE LINOTYPE AND S,UTJ SEWOMG
Working at Wiley
The art of the Textbook Trade
Editors and Authors
Marketing Books
GNSIDE THE BOOKS:THE WILEY COLOPHON
Connections Abroad
Wiley Series Books:A Case Study
PROFILE:JAY BROWNLEE DAVIDSON
Between Family and Firm
Chapter 5. The Cousins: Conservative Change During the Fourth Generation 1925–1956.
Chapter 6. William Bradford Wiley: The Transition to Professional Management 1957–1979.
Chapter 7. A Turbulent Decade: Experimentation and Survival 1979–1989.
Chapter 8. Renaissance: Rebirth as a Global Company 1989–2002.
Chapter 9. Directions.