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企业家大观 Patterns of Entrepreneurship, 2nd Edition

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企业家大观 Patterns of Entrepreneurship, 2nd Edition

最 低 价：￥716.00

定 价：￥895.00

作 者：Jack M. Kaplan, Anthony C. Warren 著 著

出 版 社：吉林长白山

出版时间：2007-8-1

I S B N：9780471737506

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    作者简介：Jack M. Kaplan is an adjunct professor of Entrepreneurial Studies at Columbia Business School. He has taught the entrepreneurial courses for Launching New Ventures, The Business Plan, and The Entrepreneurial Manager. During his career, Mr. Kaplan started and managed three successful companies concentrating in smart card technology, health care information systems, and loyalty marketing programs. He is president of Datamark Technologies, Inc., an entrepreneurial business venture engaged in electronic gift card and loyalty marketing programs. Ceridian, a Fortune 500 company, acquired the company in November 2005.

    内容简介
    Launch this year's most important new venture--your entrepreneurial career!
    Few things are more exciting and challenging than starting your own business. But before you can go public, you'll need practical skills and real-world experience. That's why Jack Kaplan and new coauthor Anthony Warren take a highly applied approach to entrepreneurship.
    In Patterns of Entrepreneurship, Second Edition, the authors involve you in real cases, allowing you to think through various aspects of launching a new business, just as if you were running the company. They present key issues from a practitioner's point of view, and equip you with the skills, tools, and framework you need to succeed.
    Now revised, their Second Edition includes four new chapters: Chapter 5, Financing the Closely Held Company; Chapter 6, Equity Financing for High Growth; Chapter 8, Business Models; and Chapter 12, Communicating the Opportunity and Making a Presentation.
    Key features
    * A Focus on Real Entrepreneurs. Examples and case studies demonstrate the problems and solutions that real entrepreneurs have encountered in their own businesses.
    * A Clear Road Map for Success. The book's road-map framework identifies practical tasks that you will accomplish as you work through the four stages of entrepreneurship: starting the venture, financing, implementation, and launching entrepreneurial businesses.
    * Opportunities for Practice. Examples and exercises provide you with opportunities to apply skills before actually launching a business.
    * Insights from Experienced Entrepreneurs. The authors share the experience and wisdom they gained from launching their own successful ventures.
    * Extensive Supplemental Material. Additional cases, audio interviews, demonstrations of financial concepts, sample business plans, and legal documents are all available on the book's website.

    作者简介

    目录
    Preface.
    List of Cases.
    PART ONE: STARTING THE VENTURE.
    Chapter 1. The Entrepreneurial Process.
    Chapter 2. The Art of Innovation—Developing Ideas and Business Opportunities.
    Chapter 3. Analyzing the Market, Customers, and Competition.
    Chapter 4. Setting up the Company Objectives.
    PART TWO: SOURCES OF FINANCING.
    Chapter 5. Financing the Closely Held Company.
    Chapter 6. Equity Financing for High Growth.
    PART THREE: IMPLEMENTATION.
    Chapter 7. Discovering Value in Intellectual Property: The Competitive Edge.
    Chapter 8. Business Models and the Power of Information.
    Chapter 9. Managing the Money.
    PART IV: PATTERNS OF ENTREPRENEURSHIP: BUILDING AND EXITING.
    Chapter 10. Scaling and Harvesting the Venture.
    Chapter 11. Putting it all Together—Writing the Winning Business Plan.
    Chapter 12. Communicating the Opportunity and Making a Presentation.
    Notes.
    Glossary of Terms.
    Index.
    Chapter Notes.

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