| JOHN M. PECKHAM III, CCIM, CIPS, RECS, is Chairman of the Peckham Boston Advisory Company, a commercial investment real estate brokerage firm founded in 1963. He has sold over a billion dollars of income property using the methods presented in this guide. In addition, he has shared these success-building techniques with over 100,000 real estate professionals in forty-four states and several countries. He is a former president of the Massachusetts Association of Realtors® and a former chairman of the Strategic Planning Committee for the National Association of Realtors®. He has been honored as Realtor of the Year by both the Greater Boston Real Estate Board and the Massachusetts Association of Realtors®. He is also the founder and Executive Director of the Real Estate Cyberspace Society (www.recyber.com), a 10,000-member organization that helps its broker/agent members leverage their effectiveness using many of the tools in this guide. |
| A WORD FROM THE AUTHOR WHAT THIS GUIDE COVERS INTRODUCTION: Your Golden Opportunity for Big New Commissions and Profi ts in Income Property Brokerage Why This Guide Is So Important to You A Word about Big Commissions The Unique Benefi ts of Income Property Brokerage CHAPTER 1: How to Profi t Most from Different Types of Income Property How an Income Property Differs from a Real Estate Investment Types of Income Property How to Use Your Efforts Most Profi tably Cyberspace Marketing Tips CHAPTER 2: Five Quick Ways to Find Property Owners Who Will Sell Where to Find Prospective Sellers How to Find Out Who Owns the Building Finding Sellers at Cyberspace Speed CHAPTER 3: Turning Your Leads Into Listings That Sell Priority Checklist for Listing Effi ciency How to Handle the Owner Who Has Already Decided to Sell Step 1: Persuading the Owner to Sell Step 2: How to Persuade the Owner to Use Your Services Step 3: How to Gather the Necessary Information How to Obtain and Record the Information Financing: The Critical Part of the Listing Form Cyber Assists for the Listing Process CHAPTER 4: How to Use Today’s New and Ingenious Ways to Finance Income Property How to Multiply Your Selling Chances Six Rules to Help Project Potential Financing When to Place a New First Mortgage Creating Maximum Leverage with Secondary Financing A Proven Method for Obtaining Low- Rate or No- Rate Mortgages Finding Income Property Financing in Cyberspace CHAPTER 5: How to Price Income Property to Sell Quickly How to Estimate Action Price Level How to Put the APL Guides Into Action Cyber Assists for the Pricing Process CHAPTER 6: Setting Up Operating Statements That Promote Sales Setting Up an Operating Statement How to Prepare the Beginning of an Operating Statement How to Construct the Middle Portion of an Operating Statement Financing How to Complete the Final Segment of the Operating Statement How to Use the Income Analysis Section Cyber Assists for the Operating Statement Process CHAPTER 7: How to Present the Unique Benefi ts of Investing in Income Property The Six Big Selling Points of Income Property CHAPTER 8 Thirteen Immediate Sources of Buyers—And How to Approach Them How to Amass a Huge File of Ready Investors Finding Buyers at Cyberspace Speed—The Huge Potential CHAPTER 9: Proven Techniques for Qualifying Buyers CHAPTER 10: How to Advertise Income Property—And Make It Pay Off Big CHAPTER 11: How to Show Income Properties for Fast- Action Sales CHAPTER 12: How to Master the Fine Points of Selling Income Property CHAPTER 13: Condominium Conversion: An Exciting Wealth- Builder CHAPTER 14: How to Sell Like a Giant Using Cyberspace Tools CHAPTER 15: How to Make a Final Presentation That Clinches the Sale CHAPTER 16: How to Keep the Ball Rolling and Put These Profi table Techniques Into Action Now ABOUT THE AUTHOR INDEX |
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