最 低 价：￥139.60
定 价：￥174.48
作 者：Terri L. Sjodin 著 著
出 版 社：Oversea Publishing House
出版时间：2006-2-1
I S B N：9780471755654
| TERRI SJODIN,is a full-time professional speaker and business trainer who gives presentations to thousands of people annually. While an undergraduate at San Diego State University, she was picked as the sixth best college persuasive public speaker in the country. Terri is one of the most successful young speakers in the field today. At thirty-five, she has been called one of the youngest female professional speakers ever to receive the CSP designation by the National Speakers Association. Terri is a frequent guest on radio and television talk shows. Her articles have appeared in countless publications, including Mademoiselle, Entrepreneur Magazine, Selling Power, Business Monthly, Executive Excellence, Small Business, as well as many others. |
| Foreword Preface Acknowledgments Introduction and Overview 1 Making a Commitment to Success 2 Sales Speak: Selling, Speaking, and the Partnership between the Two 3 Mistake Number 1: Winging It 4 Mistake Number 2: Being Too Informative versus Persuasive 5 Mistake Number 3: Misusing the Allotted Time 6 Mistake Number 4: Providing Inadequate Support 7 Mistake Number 5: Failing to Close the Sale 8 Mistake Number 6: Being Boring, Boring, Boring 9 Mistake Number 7: Relying Too Much on Visual Aids 10 Mistake Number 8: Distracting Gestures and Body Language 11 Mistake Number 9: Wearing Inappropriate Dress 12 Is There a 10th Mistake? Failing to Earn the Right to Be Heard 13 How to Do a Self-Evaluation 14 Pearls of Wisdom—Great Sales Stories and Insights 15 Summary: The Nine Biggest Mistakes Bibliography Index How to Contact the Author |
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