| Introduction Part One: Attitude–Or–How to Prepare Your Brain for “New and Improved” Behavior 1: Be DARING 2: Be PREPARED 3: Be OPTIMISTIC 4: Learn That MISTAKES Are GREAT 5: Have FUN with It 6: Don’t Feel Like a NINCOMPOOP Part Two: Actions-Or-How to Shake Those New Ideas Loose 7: Question Your ASSUMPTIONS 8: Ask GOOD Questions 9: Take an “OPPOSITES” Approach 10: Never Take NO for an ANSWER 11: Look for ELEGANT Solutions 12: Try Some EMPATHY 13: Look for the WORST Solution Possible 14: Turn Your NEGATIVES into POSITIVES 15: Ask Yourself, “What Can I IMITATE?” 16: Ask Yourself, “What Would _______ DO? ” 17: Ask STRANGERS for Help 18: Never Take YES for an ANSWER 19: WRITE It Down! 20: Walk AWAY from It Part Three: Selling-Or-How to Avoid Having to Scream, “Why doesn’t anyone get this great idea that could just win a Nobel Prize!?” 21: Sell It to You 22: Sell It to OTHERS 23: BUILD It 24: Demonstrate Its Value with POP 25: Get SUPPORT for It 26: Call It Something CATCHY 27: Be PERSISTENT 28: KEEP Having FUN with It Notes About the Author Index |
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