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FLYING HIGH JetBlue 创建者及其CEO如何迎接挑战

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最低价：￥104.60

定价：￥130.75

作者：JamesWynbrandt 　著著

出版社：吉林长白山

出版时间：2004-6-1

I S B N：9780471756989

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FLYING HIGH JetBlue 创建者及其CEO如何迎接挑战

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作者简介：
　　David Neeleman is much more than one of today’s most accomplished aviation executives. Throughout an incredible career that began with selling Hawaiian timeshare vacation packages as a college student and ultimately led to the creation of JetBlue, Neeleman has demonstrated an uncanny ability to identify and fill unmet needs by building niche businesses. Flying High is a straightforward, illuminating account of David Neeleman’s life and the principles by which he has created his highly profitable travel empire–rules that can be applied to virtually any business in almost every industry.

内容简介

Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.

作者简介

Introduction
CHAPTER 1: The Journey Begins
CHAPTER 2: Have I Got a Deal for You
CHAPTER 3: Morris Air Spreads Its Wings
CHAPTER 4: Off to Southwest
CHAPTER 5: Opening Up New Skies
CHAPTER 6: A Different Kind of Airline
CHAPTER 7: Preparing for Departure
CHAPTER 8: JetBlue Takes Flight
CHAPTER 9: Making Air Travel Entertaining
CHAPTER 10: Keeping Customers Happy
CHAPTER 11: The Technology Advantage
CHAPTER 12: Getting the Word Out in Style
CHAPTER 13: Dealing with Disaster
CHAPTER 14: Preserving the Culture
CHAPTER 15: Looking to the Future
CHAPTER 16: David Neeleman’s Rules for Succeeding in Any Business
JetBlue Timeline
Acknowledgments
Notes
Index