"Michael Bergdahl's book presents unique insights into the staggering international success of Wal-Mart.Throughout the pages of this book,you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness."
"Retailers,non-retailers,manufacturers,and suppliers will enjoy Bergdahl's insights into Wal-Mart's service culture and its leadership icon,Sam Walton."
Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S.
P-Price:Don't try to compete on price; differentiate your product selection.
O-Operations:Break the retail "ready,shoot,aim" tactical orientation bydeveloping an actual strategy to compete.
C-Culture:Build a can-do culture with a strong sense of urgency.Communicate your values and beliefs over and over again to your employees.
K-Key Item Promotion/Product:Determine who you are and uniformly communicate your brand message to your entire team.
E-Expenses:Become obsessed about controlling costs.
T-Talent:Recruit constantly and hire people who have both experience and high potential.
S-Service:Never take your customer for granted.Empower your employees to make decisions involving customer concerns.
作者简介：
MICHAEL BERGDAHL worked with Sam Walton as WaI-Mart's director of the Home Office People Division. He has also worked as a turnaround specialist for American Eagle Outfitters,and prior to that,he was on the supply side of retailing with PepsiCo's Frito-Lay Division. Currently,Bergdahl is a full-time speaker and business coach-drawing on his twenty-seven years of business experience. He is the author of The 10 Rules of Sam Walton: Success Secrets for Remarkable Results,also published by Wiley. |
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