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BOOK YOURSELF SOLID 夯实自我:获得更多客户的更快、更轻松与最可靠系统

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BOOK YOURSELF SOLID 夯实自我:获得更多客户的更快、更轻松与最可靠系统

最 低 价:¥174.60

定 价:¥218.21

作 者:JohnWiley,Sons,Inc  著

出 版 社:吉林长白山

出版时间:2006-4-1

I S B N:9780471783930

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内容简介

  Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business!" —Michael E. Gerber, founder and Chairman, E-Myth Worldwide, author of The E-Myth Revisited "Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it's just what you need if you're stuck and you'd rather invest in your future (by doing the right kind of work) than complain about it later." —Seth Godin, author of All Marketers Are Liars and Permission Marketing "Going out on your own can be scary. But this book is a welcome antidote to that fear. It brims with savvy advice and nearly overflows with practical, hands-on exercises. Once you absorb the wisdom in these pages, you'll be ready, willing, and eager to fashion a more rewarding work life. Michael Port is the guy to call if you're tired of thinking small." —Daniel H. Pink, author of A Whole New Mind and Free Agent Nation "If you're even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before you're even finished reading the book, you'll be inspired to take action!" —Ivan R. Misner, PhD, founder and CEO, BNI, coauthor of Masters of Networking "Wow! I never expected this book to be so good. I love how it focuses on getting your ideal clients-and more than you can imagine possible. An excellent, inspiring, practical guide to outrageous success!" —Joe Vitale, author of There's a Customer Born Every Minute

作者简介

目录

Acknowledgments
Foreword
Author’s Note
Preface
Module One: Your Foundation.
Chapter 1: The Red Velvet Rope Policy.
Chapter 2: Why People Buy What You’re Selling.
Chapter 3: Develop a Personal Brand.
Chapter 4: How to Talk About What You Do.
Module Two: Building Trust and Credibility.
Chapter 5: Who Knows What You Know and Do They Like You?
Chapter 6: The Book Yourself Solid Sales Cycle Process
Chapter 7: The pOWER OF Information Prducts
Chapter 8: Super Simple Selling
MODULE THREE The Book Yourself Solid7 Core Self-Promotion Strategies
Chapter 9 The Book Yourself Solid Networking Strategy
Chapter 10 The Book Yourself Solid Direct Outreach Strategy
Chapter 11 The Book Yourself Solid Referral Strategy
Chapter 12 The Book Yourself Solid Wed Strategy
Chapter 13 The Book Yurself Solid Speaking and Demonstrating Strategy
Chapter 14 The Book Yourself Solid Writing Strategy
Chapter 15 The Book Yourself Solid Keep-in-Touch Strategy
Final Thoughts
References
Attend a Book Yourself Solid TM Seminar
How to Reach Us
About the Author
Index

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