网上购物 货比三家
女用仿真 戏曲 惠氏 复印机 牛仔裤 等离子电视 明治 国产表店 数码伴侣 男根套环 充气娃娃 女鞋 电影/戏剧 电池/充电器 扫描仪/扫描枪 液晶电视

全部商品分类

热搜：
保湿加湿器诺基亚
您现在的位置：快乐比价网 > 图书 > 其它 > 其它 > 商品详情

T大学营销法宝101：如何在营销中使用最强的观念以获取更多客户RUMP UNIVERSITY MARKETING 101

分享到：
T大学营销法宝101：如何在营销中使用最强的观念以获取更多客户RUMP UNIVERSITY MARKETING 101

最 低 价：￥153.60

定 价：￥191.98

作 者：SEXTON 著 著

出 版 社：Oversea Publishing House

出版时间：2007-7-1

I S B N：9780471916901

  • 价格比较
  • 商品详情
  • 商品评论(0条)

    • 商品详情

    编辑推荐

    内容简介
    Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble?
    　　Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees.
    　　Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.

    作者简介
    Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.

    目录
    Foreword by Donald Trump.
    Acknowledgments.
    PART Ⅰ: HOW TO BUILD A POWERFUL MAKETING STRATEGY.
    　Chapter 1. Trump on Marketing by Donald Trump.
    　Chapter 2. What is Marketing?
    　Chapter 3. Building a Marketing Strategy.
    　Chapter 4. Understanding Your Customers.
    　Chapter 5. Measuring and Managing Your Perceived Value.
    　Chapter 6. Understanding Your Competitors.
    　Chapter 7. Understanding Your Organization's Capabilities.
    　Chapter 8. Understanding Your Overall Competitive Environment.
    　Chapter 9. Identifying Your Possible Markets.
    　Chapter 10. Selecting Your Key Target Market.
    　Chapter 11. Possibly the Most Important Chapter in This Book: Positioning Your Product or Service.
    PART Ⅱ: IMPROVING YOUR MARKETING STRATEGY.
    　Chapter 12. Creating Your Most Valuable Asset: Your Brand.
    　Chapter 13. Developing Your Growth Plan.
    　Chapter 14. Determining Your Focus for Growth.
    　Chapter 15. Increasing Your Customer Satisfaction.
    PART Ⅲ: IMPLEMENTING YOUR STRATEGY.
    　Chapter 16. Product/Service Design.
    　Chapter 17. Integrating Customer Communications.
    　Chapter 18. Advertising.
    　Chapter 19. Identifiers.
    　Chapter 20. Sales Promotion.
    　Chapter 21. Personal Selling.
    　Chapter 22. Public Relations.
    　Chapter 23. Internet Marketing.
    　Chapter 24. Pricing.
    　Chapter 25. Guerrilla Marketing.
    PART Ⅳ: UNDERSTANDING THE NUMBERS.
    　Chapter 26. Financial Analysis for Smart Marketing Decisions.
    　Chapter 27. Conducting Marketing Research.
    　Chapter 28. Forecasting.
    PART Ⅴ: MAKING SURE YOUR MARKETING STRATEGY SUCCEEDS.
    　Chapter 29. The Marketing Plan.
    Notes.
    About the Author.
    Index.

    商品评论（0条）

    暂无评论！

    相关新品推荐

    浏览更多同类商品

    您的浏览历史

    loading 内容加载中，请稍后...
    免责声明:

    本网站为购物搜索引擎,只提供各网站商品及服务信息链接,以商家实际信息为准!

    关于比价网 | 合作网站 | 免责声明 | 联系我们 (京ICP备13007221号-2)
    © 2008-2012 Bijia123.cn. All rights reserved.