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| 作者简介： Drs. Winter Nie and Katherine Xin are professors at IMD (a leading global business school located in Lausanne, Switzerland). Both of them were born and raised in mainland China and received their MBAs and PhDs in the US. For the last two decades, both of them worked and lived in the US, Europe and Asia conducting research, teaching, and consulting for multinational companies (MNCs) and mainland Chinese private owned enterprises (POEs). From working w th executives from MNCs and executives from POEs, they recognized many distinctive differences between these twogroups.Those home grown Chinese businessmen are generally flexible in their approach to problem resolution and unusually responsive to market opportunities, so much so that their behaviors may even be perceived as irrational and their moves chaotic to outsiders. Yet, their businesses are growing faster, stronger and more dynamiC. With time, more and more MNCs are going to be minted in China. In order to gain insight into the central intrigue of the book -- what shapes the thinking and behavior of Chinese businessmen -- the authors conducted extensive and systematic empirical studies of Chinese entrepreneurs. Drs. Nie and Xin's Chinese heritage and their extensive working experience with both MNCs and Chinese POEs proved crucial in uncovering the secrets behind the emerging new breed of influential and powerful entrepreneurs in China and the complexbusiness terrain they operate in. |
| Part 1: The Competition between MNCs and Local POEs in the China Market Chapter 1: Wahaha: Danone’s Dream Partner and Nightmare Market Segmentation: The Success of a School-Run Factory Pure Water: the Way to Brand Extension Future Cola: Sharing the China Market with Pepsi and Coke A Decade of Collaboration with Danone Was in Trouble Chapter 2: Nice: P&G’s Firece Local Competitor Product Differentiation: The Rising of a Workshop Factory Winner of the Laundry Detergent Market over P&G and Unilever Move up into the High-End Market Chapter 3: Taobao: the eBay Killer Taobao: Alibaba’s Defense Differentiation From the Competitor Unique Corporate Culture The Advertisement War Huge Market Potential Brought by Big Market Share eBay China or China piece of a global eBay Chapter 4: Who Are They? Chinese POEs: MNC’s Main Competitors in the China Market Small- and Medium-Sized POEs: Your Potential Rivals Research Methodology The Role of Private-Owned Enterprises in China’s National Economy Part 2: The Evolvement of Entrepreneurship in China Chapter 5: The Development of Chinese Commerce A Brief Historic Background The Cultural Revolution The Period of Reform and Opening-up Chapter 6: Three Stories The Story of Michael Ma The Story of Liu Qiongying The Story of Hou Zhengyu Part 3: Understanding Entrepreneurs in Today’s China Chapter 7: Who Are the Typical Entrepreneurs? Entrepreneurs of Grassroots Background Experts-Turned Entrepreneurs Official-Turned Entrepreneurs Professional Managers-Turned Entrepreneurs Chapter 8: Business Model Startup Capital Business Model Business Models with Chinese Characteristics American Models do not work Business model Transformation Building Organizational Capability Corporate Governance Bottlenecks Part 4: Threats and Opportunities for MNCs: Competition and Cooperation with Chinese Entrepreneurs Chapter 9: Individual Characteristics for Their Success Chapter 10: How Can MNCs Compete with Them? Chapter 11: How Can MNCs Collaborate with Them? Appendix A: Interview Questions Appendix B: List of Companies Bibliography |
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