| 作者简介：Martin Posth is a former member of the executive management board of Volkswagen AG and Audi AG. In the mid-1980s, he built up Shanghai Volkswagen together with a team of pioneers. In the 1990s, he oversaw the Asia-Pacific business of the Volkswagen Group out of the regional headquarters in Hong Kong. In June 1997, Posth was awarded the title of “Honorary Citizen of Shanghai.” Today, Posth serves as a member of the board of directors of various leading international companies and committees in Europe and Asia. |
| Contents Foreword Preface Abbreviations Chapter 1: China's Dream of Detroitm Wolfsburg's Gateway to Asia First sight of the factory in Anting History behind the deal Spurned by the Japanese: Citroen or Volkswagen? Setting the foundation A Volkswagen pioneer for the Middle Kingdom Not a fairyland but an entrepreneur's playground Partnership premier for the group Vision of the future Round the transatlantic world of Volkswagen Quick lessons: Prepare your China engagement thoroughly Chapter 2: Culture Shockm Chaotic Beginnings in Anting Arrival in a strange and fascinating world Living conditions in Shanghai then Piano, ballet in Shanghai, 1,000 year-old eggs Shopping, haggling, Hollywood at the Bund Fitting derelict buildings with modern machines Santana in China from below zero Mercury rising Delivery kinks The struggle for change Leadership with "scientific management" Model discussions at the dinner marathon: Santana or Audi? Audis battle Santanas on Chinese ground Quick lessons: Avoid unnecessary start-up problems Chapter 3: TalentmThe Secret of Our Success Changing a comrade's mindset The forgotten equation Laying the foundation for training Woes of the expatriates Too many Germans Faults and conflicts German expat solidarity Transferring management know-how Ddjd vu Quick lessons: Forget China if you don't have China-compatible staff Chapter 4: Cash Shortages and Risky Financial Maneuvers Messy hand of central planning Budget blowouts and money problems The Chinese accepts higher costs Maiden bonds Quick lessons: Make sure your business in China is profitable Chapter 5: "Big Project" Poker Competition Dr. Hahn's ideas for reinforcing the partnership Building container ships Dealing with Beijing, central government Expedition to SAW in Shiyan China's automobile agenda 2000 The curse of waiting An "unofficial visit" to Changchun FAW and Volkswagen Quick lessons: Gain in-depth understanding of the nature of competition in China Chapter 6: Two Partners, One Dream: The Most Modern Automobile Factory in China Misunderstandings and red tape The battle against mistrust, fear and ignorance …… Chapter 7:The Open Secret of the Learning Factory Chapter 8:The Joint Venture and Its Parents Chapter 9:The Santana: Trendsetter for Motoring Chapter 10:The Long March to Localization Chapter 11:In The Dragon's Den: Politics in Deal-Making Epilogue: At the End of 1,000 Days Endnotes Index |
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