| 作者简介： AVIVAH WITTENBERG-COX is CEO of 20-First, one of Europe’s leading gender consultancies. 20-First works with progressive companies interested in building gender ‘bilingual’ organisations that capture the opportunities offered by the other half of the talent pool and the other half of the market – the female half. The firm’s renowned Bilingual Leadership programmes help executives – men and women - manage difference more effectively. |
| Foreword by Niall FitzGerald KBE Preface by Michael Kimmel Acknowledgements CHAPTER ONE: WOMENOMICS Guarantors of Growth The Strategic Side of the Gender Divide Opportunity Cost Valuing Difference Becoming "Gender-Bilingual" Declining Demographics is not Destiny 21st Century Forces: Weather, Women, Web CHAPTER TWO: MOST OF THE TALENT The "Talent Wars" are Here Female Brainpower Under-used Talent The Role of Business Schools Tapping into the Pool Recruiting: Making Women Welcome Retaining: Structural Repairs Needed Promoting: Return on Investment Building Better Boards Legislating Solutions – the Controversial Quota CHAPTER THREE: MUCH OF THE MARKET Purchasing Power – Beyond Parity Female Finances Sex and Segmentation The Many Faces of Marketing to Women Shut-your Eyes Marginalise Specialise Prioritise CHAPTER FOUR: BECOMING "BILINGUAL", WHAT COMPANIES CAN DO A Fresh Look at Traditional Approaches to Gender Equal and Different Diversity Dilemmas Recognise that "Best" is Biased Surprising Sectors A New Approach to Gender Understand the Starting Point Personalise the Conversation Manage the Metaphors – The Power of Vocabulary and Vision The Building Blocks of Bilingualism 1."Getting it": Top Management Commitment 2.Management Bilingualism: Proactively Managing Difference 3.Empowering Women: The Knowledge and Networks to Succeed 4.Banning Bias: Identifying and Eliminating Systemic Bias from Corporate Systems and Processes CHAPTER FIVE: SEVEN STEPS TO SUCCESSFUL IMPLEMENTATION CHAPTER SIX: CULTURE COUNTS, WHAT COUNTRIES CAN DO CHAPTER SEVEN: FIGURING OUT FEMALES CHAPTER EIGHT: TOMORROW’S TALENT TRENDS … TODAY, "WOMEN-FRIENDLY" MEANS "PEOPLE-FRIENDLY" CHAPTER NINE: CONCLUSION, FROM BETTER BUSINESS TO A BETTER WORLD? Index |
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