| 作者简介： Andrew Pressman, FAIA, an architect and professor in the School of Architecture and Planning at the University of New Mexico, leads his own award-winning architectural firm in Albuquerque and Washington, D.C. His work has been featured in more than twenty professional, scholarly, and popular publications, including Architectural Record, Architecture, and the Washington Post. The Editor in Chief of Architectural Graphic Standards, 11th Edition (Wiley), Pressman has written five books on architecture and holds a master's degree from the Harvard University Graduate School of Design. |
| Foreword to the Second Edition by Thomas Fisher Preface Acknowledgements Chapter 1 Practice, Practice, Practice What It Means to Be a Professional or the Courage to Be a Misfit Professionalism and the Public Interest Professional Through and Through Linking Design and Practice For Whom Should You Design? Are You an Artist or an Architect? Sidebar: Voodoo and Hearsay Almost All About IDP, ARE, AIA, NCARB, NAAB, and ACSA Sidebar: Timing of the Architect Registration Examination Designing Your Career Case Study: Designing Your Career Chapter 2 Do the Right Thing Architects and Ethics Sidebar: Postscript on Ethical Behavior Case Study: The Fifty-Nine-Story Crisis Chapter 3 The Firm: Commoditiy and Delight Design Firm Typologies Firm Start-Ups Two Start-Up Profiles: Young, Digital, and Good Profiles in Courage: Three Firms Case Study: ABC/Prieto Haskell Case Study Analysis: A Firm in Search of a New Identity Case Study: Rose/Knox Townhouses or Architects Build Cheap House for Themselves Chapter 4 Project Management Managing the Process versus Producing the Product Making Group Projects in Studio Work for You Client Relations: Of Timing and Schmoozing Designing Your Time Sidebar: Experimental Drawing-Drawing to Steal The Ultimate Manager: The Role of Wisdom in Louis Kahn's Office Case Study: Anne Cahill (A) and (B) Author's Case Study Analysis: Portrait of a Project Manager Case Study: Drawing as a Means to Practice Chapter 5 Making a (Financial) Statement Financial Management Primer idebar: Managing the Labor Force The Real Meaning of Green Design: Fees and Schedules Conventional versus Progressive Real Estate Development Case Study: Downtown Albuquerque Theater Block Chapter 6 To Market, to Market Top 10 Rules of Marketing Marketing for Success Sidebar: Selling Architectural Services Top 10 Presentation Skills Top 10 Principles for Design on the Web Case Study: Richards Roth Caruso, Inc Chapter 7 Laws and Order Chapter 8 Risky Business Chapter 9 New Modes of Service and Project Delivery Chapter 10 Nontraditional Practice Chapter 11 Social Responsibilities Index |
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