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Essential communication strategies for scientists, engineers, and technology professionals, second e科技专业人员与管理者的交流真谛

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Essential communication strategies for scientists, engineers, and technology professionals, second e科技专业人员与管理者的交流真谛

最 低 价:¥231.20

定 价:¥289.00

作 者:HerbertHirsch 著

出 版 社:吉林长白山

出版时间:2002-12-1

I S B N:9780471273172

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内容简介

Learn the tricks-of-the-trade of becoming a great technical communicator
  Remember when you were an undergraduate and freshman composition seemed so irrelevant to your life? After all, you were going to conquer the world with technological know-how. Your spellcheck software would handle the details. Now that you're a professional - pitching an idea, vying for a contract or grant, or presenting at a meeting - getting your point across effectively suddenly seems pretty essential for success, doesn't it?
  Fear not. This light-hearted text, brimming with proven techniques, good advice, and real-world examples that you can easily apply to your own case, will turn you into an adept communicator. Written expressly for technologists, this is a simple, concise, and practical guide to the communication dynamics of writing, presentation delivery, and meeting interaction.
  Herbert Hirsch, in-demand consultant who developed these techniques for his own prolific engineering career, teaches you how to use "scripting" to plan for communication events. More than a mere outline or storyboard, scripting is a powerful technique that assists you in getting the right structure and content, in the proper order.
  Using scripting, you will master the fundamental principles of communicating:
  How to grab the reader's or audience's attention from the start
  How to maintain the connection while proceeding smoothly from topic to topic
  How to provide the substantiation for the points you made
  How to communicate with people from other groups, such as marketers, investors, users, and others
  How to overcome such obstacles as fear, boredom, and aversion to your material
  Distilling the art of communication to its essence, Essential Communication Strategies empowers you to communicate with confidence and authority in every situation, to every audience.
  This book is written for engineers, scientists, and technology professionals who require a simple, concise, and practical guide to all forms of communication: writing, presenting, and interacting (such as in meetings and team activities). It also provides strategies for communicating technical information to non-technical audiences, a frequent concern when applying for funding or selling technical products. It provides useful, proven methods for accomplishing these communication tasks, focusing upon real-world situations and challenges. It's a basic principle: In order to convince a reader that communications can be fun, the book on communications must be fun to read. More than a mere outline or storyboard, it assists the communicator in capturing the connection, flow, and appropriate reinforcement.

作者简介

HERBERT L. HIRSCH began his career at Systems Research Laboratories (now part of Veridian Corporation) in Dayton, Ohio, and rose to the position of Senior Engineer. Mr. Hirsch has also served as an Engineering Group Leader for Quest Research Corporation, Director of Systems Engineering for Applications Research Corporation, Director of Engineering for Defense Technology, Inc., and Chief Engineer for MTL Systems, Inc. He has also authored and coauthored books on radar antenna simulation, statistical signal processing, hardware description languages, and electronic countermeasures. Mr. Hirsch currently operates his consulting business, Hirsch Engineering and Communications, Inc., from his home in Vandalia, Ohio.

目录

Preface
Preface to the First Edition
Acknowledgments
Introduction to the Art of Communication
PART I: The Written Document-Prose and Panic
 Chapter 1: Planning the Document
  Making the Connection
  Establishing the Flow
  Providing the Reinforcement
  Zero-Time Planning
 Chapter 2: Acquiring a Healthy Writing Attitude
  Preparing to Write
  Anticipating the Readers' Needs
  Enthusiasm: Enjoying It and Avoiding Writer's Block
  Zero-Planning Attitude Adjustments: Theirs, Not Ours!
 Chapter 3: Producing the Document
  Simplicity: Why Overcomplicate the Task?
  Isolation: Get Away from the Interruptions
  Zero-Time Preparation Techniques: They Get What They Pay For!
PART II: The Formal Presentation-Dissertation or Disaster
 Chapter 4: Planning the Presentation
  Making the Connection
  Providing the Flow and Reinforcement
  Zero-Time Planning
 Chapter 5: Acquiring the Successful Presentation Attitude
  Preparing to Present
  Taking the Proper Precautions
  Developing a Healthy Indifference
  Zero-Planning Attitude Adjustments
 Chapter 6: Conducting the Presentation
  Poise
  Confidence
  Dignity
  Zero-Preparation Presenting
  Handling the Video Teleconference
PART III: The Informal Discussion-Meetings and Mishaps
 Chapter 7: Planning for the Meeting
  Attending or Avoiding Meetings
  Filtering Meetings
  Planning the Meeting  
  Zero-Time Planning
 Chapter 8: Acquiring a Meeting Attitude
  Preparing
  Anticipating the Unexpected
  Zero-Planning Attitude Adjustments
 Chapter 9: Participating in the Meeting
  Starting the Meeting
  Interacting in the Meeting
  Finishing the Meeting
  Zero-Preparation Techniques
  How to Plan and Conduct the Meeting Yourself
PART IV: Cross-Culture Communication—Bridging the Gap
 Chapter 10: Understanding a Communication Culture Gap
  Negating Troublesome Differences
  Leveraging Useful Similarities
  Communicating Effectively
 Chapter 11: Writing for Any Readership
  Getting in Character
  Getting Back to the Basics
  Staying on Track
  Zero-Time Techniques
 Chapter 12: Presenting to Any Audience
  Planning for the Unknown
  Getting Acquainted
  Keeping Together
  Zero-Planning Techniques
 Chapter 13: Meeting with Anyone or Any Group
  Preparing for the Encounter
  Generating Comfort
  Making It Enjoyable for Everyone
  Zero-preparation Techniques
 Chapter 14: Conclusion
Index
About the Author

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