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| JOHN A. TRACY is Professor of Accounting, Emeritus at the Leeds School of Business of the University of Colorado, Boulder. He has served as a staff accountant at Ernst & Young and is the author of the bestselling How to Read a Financial Report and Accounting for Dummies, both available from Wiley. |
| PREFACE PART 1: FINANCIAL REPORTING OUTSIDE AND INSIDE A BUSINESS CHAPTER 1-GETTING DOWN TO BUSINESS Accounting Inside and Out Internal Functions of Accounting External Functions of Accounting A Word about Accounting Methods End Point CHAPTER 2-INTRODUCING FINANCIAL STATEMENTS Three Financial Imperatives, Three Financial Statements Accrual-Basis Accounting The Income Statement The Balance Sheet The Statement of Cash Flows End Point CHAPTER 3-REPORTING PROFIT TO MANAGERS Using the External Income Statement for Decision-Making Analysis Management Profit Report Contribution Margin Analysis End Point CHAPTER 4-INTERPRETING FINANCIAL STATEMENTS A Few Observations and Cautions Premises and Principles of Financial Statements Limits of Discussion Profit Ratios Book Value Per Share Earnings Per Share Market Value Ratios Debt-Paying-Ability Ratios Asset Turnover Ratios End Point PART 2: ASSETS AND SOURCES OF CAPITAL CHAPTER 5-BUILDING A BALANCE SHEET Sizing Up Total Assets Assets and Sources of Capital for Assets Connecting Sales Revenue and Expenses with Operating Assets and Liabilities Balance Sheet Tethered with Income Statement End Point CHAPTER 6-BUSINESS CAPITAL SOURCES Business Example for This Chapter Capital Structure of Business Return on Investment Pivotal Role of Income Tax Return on Equity (ROE) Financial Leverage End Point CHAPTER 7-CAPITAL NEEDS OF GROWTH …… PART 3: PROFIT AND CASH FLOW ANALYSIS PART 4: CAPITAL INVESTMENT ANALYSIS PART 5: END TOPICS INDEX |
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