| Introduction Chapter 1: Choosing the Right Event Marketing Sample Events Thinking It Through Time and Date Chapter 2: Money Matters Location Lights and Sound Food and Catering Feeding Workers Entertainment Decorations Security Insurance Getting Graphic Publicity Care and Feeding of Committees Free Tickets Postage Specialized Costs Special Event Planners Setting Ticket Prices Double Checking Chapter 3: Who’s In Charge? Picking an Event Coordinator/Manager The Event Manager’s Job Getting Started Financial Control Chapter 4: Committees and Commitments The Recruiting Process Motivating the Troops Working Committees Volunteer Retention Regal Recognition Chapter 5: Other People’s Money Media First Getting Maximum Support Other Creative Sponsorships Tapping into Money Following Up Conflicts of Interest Chapter 6: On Location Researching the Right Site Site Considerations Setting Sites Chapter 7: Food, Glorious and Otherwise Critical Details Ideas for Meals, Food, and Settings Caterers All Dressed Up Look to the Experts Going It Alone Time-Savers At the Site If Disaster Strikes Liquor and Other Beverages Feeding Staff and Volunteers Leftovers Tipping Chapter 8: Auctions and Other Profit Boosters Internet Auctions Up Close and Personal Advertising Chapter 9: Reaching for the Stars When Free Costs Money Lining Up a Celebrity Serious Stargazing Harnessing Star Power Royal Treatment Chapter 10: The Media and the Message Media Promotion Invitation Events Identification Multipart Invitations Advance Notice A Fresh Look Ordering Invitations Time Frame Getting Them Out Following Up Promotion Minding the Media Public Service Announcements Talk, Talk Print Media Making News Promotion Time Frame Other Publicity Chapter 11: The Final Countdown Checking It Twice Last-Minute Needs Registration Chapter 12: After Words Post-Event Evaluation Chapter 13: Tools of the Trade Auctions/Raffles Celebrity Sources Speakers’ Bureaus Charity Watchdogs/Databases Credit Cards Donor Gifts Fundraising Consultants/Event Management Fundraising/Trade Organizations Online Resources Promotional Materials Publications Software Travel Sources Web-Site Management Index |
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