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MBA系列:成功运用平衡计分卡的亚洲前景 MBA SERIES: SUCCEEDING WITH THE BALANCED SCORECARDAN ASIAN PERSPECTIVE

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MBA系列:成功运用平衡计分卡的亚洲前景 MBA SERIES: SUCCEEDING WITH THE BALANCED SCORECARDAN ASIAN PERSPECTIVE

最 低 价:¥144.30

定 价:¥180.35

作 者:JamesCreelman 等著

出 版 社:John Wiley & Sons

出版时间:2005-12-1

I S B N:9780470821411

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作者简介:
  James Creelman is a management author and advisor specializing in the Balanced Scorecard. Dr David Norton, co-creator of the Balanced Scorecard concept has referred to James as the foremost chronicler and historian of the Balanced Scorecard movement . James is the Global Best Practices Advisor for ODI Indonesia. He is also Senior Business Advisor for the USA headquartered The Hackett Group, which provides best-practices-based and empirically proven advice to clients looking to drive world-class performance. James has written six major works on the Balanced Scorecard.

内容简介

The Balanced Scorecard Management System has evolved from a simple management system to a fully-fledged framework for creating a strategy-focused organization. Remarkably popular in North America, Europe and Australasia, it is quickly growing in importance within Asia. This book provides a practical overview of how Asian companies are implementing balanced scorecards. In addition to over 15 case studies, the work benefits from an exclusive survey of corporate experience and input from regional and global subject experts.

作者简介

目录

Foreword by David PNorton
Acknowledgements
1.Introduction
2.How the scorecard is being used in practice
3.The role of senior management
4.Building the scorecard team
5.A template for choosing consultants
6.Creating the enterprise-level strategy map
7.Creating the enterprise-level balanced scorecard
8.Scorecard devolution: The structural challenge
9.Scorecard devolution: The cultural challenge
10.Scorecard automation
11.Advanced usage: An integrated financial and strategic management system
12.Conclusion: The balanced scorecard – The future and action template
Appendix
Index

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