最 低 价：￥520.00
定 价：￥650.00
作 者：Rhonda J. Montgomery，Sandra K. Strick 著 著
出 版 社：吉林长白山
出版时间：1994-7-1
I S B N：9780471284390
| Preface Acknowledgments Chapter 1 History of Meetings, Conventions,and Expositions Learning Objectives Introduction to the Tourism Industry History of Tourism History of Meetings, Conventions, and Expositions Tourism Today The Four Components of Tourism Meetings, Conventions, and Expositions Summary Discussion Questions Key Terms Chapter 2 Convention and Visitors Bureaus Learning Objectives Introduction Purpose Organizational Structure Funding Services How CVB Members Can Work More Effectively With Their Bureaus International Association of Convention and Visitors Bureaus Summary Discussion Questions Key Terms Chapter 3 Players in the Industry Learning Objectives Introduction Associations Convention Centers Conference Centers Association Meeting Planners Corporate Meeting Planners Independent Meeting Planners Tour Operators Trade Shows and Expositions Summary Discussion Questions Key Terms Chapter 4 The Sponsor Learning Objectives Introduction What is a Sponsor? The Process of Meeting and Exposition Management On-Site Management Providing Services at Meetings Evaluation Summary Discussion Questions Key Terms Chapter 5 Host Venues Chapter 6 Trade Shows Chapter 7 Meetings Management Chapter 8 Legal Issues Chapter 9 Meeting Technology Chapter 10 Changes Affecting the Meetings and Conventions Industry Chapter 11 Career and Resource Information AppendixⅠ AppendixⅡ Glossary Index |
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