| TOM MONAHAN, cofounder and former creative director of award-winning advertising agency Leonard/Monahan, is now President and Head Creativity Coach of Before and After, Inc., a leader in the field of applied creativity in business. His clients include AT&T, VIACOM, ABC Sports, The Wall Street Journal, McDonald’s, Texas Instruments, Sears, and many others. Monahan is also a regular contributor to Communication Arts magazine. For more information please visit www.Do-It-YourselfLobotomy.com |
| PART Ⅰ.What Do Great Ideas Do? Introduction How This Book Works The Rewards of a Great Idea The Consequences of a Bad Idea 1.The First Real Chapter (Finally!) PART Ⅱ.Understanding and Demystifying Creativity 2.Creativity = Problem Solving 3.Change Your Thinking about Change 4.Creativity versus Talent PART Ⅲ.Tools for the Job of Thinking Creatively 5.Ask a Better Question 6.Ask the Question Early 7.100 MPH Thinking: Thinking at the Speed of Enlightenment 8.180°Thinking: A Tnereffid Way to Ideate 9.Intergalactic Thinking 10.Collaborate with Genius 11.Conceptual Solitaire 12.How to Put These Tools to Work PART Ⅳ.Dimensionalizing Your New Creative Tools 13.Aidsto Creativity 14.Accidental Genius 15.Stop Making Sense 16.Redefining the Acceptable Range 17.Selling Creative Ideas Requires Its Own Creativity 18.Mind Farming 19.Storming the Brain 20.The Five Greatest Barriers to Creativity 21.The Real Bibliography 22.Proceed with Passion Afterword Appendix Acknowledgments Index |
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