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SUCCEEDING LIKE SUCCESS: THE AFFLUENT CONSUMERS OF ASIA（亚洲精英）

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定价：￥174.48

作者：MasterCard　著著

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出版时间：2007-3-1

I S B N：0470822104

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SUCCEEDING LIKE SUCCESS: THE AFFLUENT CONSUMERS OF ASIA（亚洲精英）

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内容简介

In the next 10 years，the affluent consumers of Asia will reshape markets with their enormous purchasing power and trend—setting lifestyles like never before；recasting products and services through their changing demand，and offering up enticing and lucrative opportunltles for businesses to innovate and succeed.
　　Who are these amuent consumers and what are their tastes and preferences？These are key issues that businesses need tO address if they are tO be successful in winning them over as customers Understanding them in turn requires delving deeply into the socioeconomic processes through which they have attained their wealth；in other words，mapping their pathways tO affluence.The three major pathways the pioneering，the inheritance and the professional pathways shape and condition these affluent consumers，along with private aspirations and cultural traditions.
　　The amount of purchasing power that they will command iS truly impressive：the combined discretionary spending of these affluent consumers in 12 key Asia/Pacific markets.over 70 million households strong in 2015.will exceed$600 billion Businesses can succeed fabulously by learning how tO work with these Successful CUstomers.

作者简介

Foreword
Acknowledgment
Chapter 1 Pathways to Affluence in Asia
Chapter 2 Japan’s Affluent Consumers
Chapter 3 China’s Affluent Consumers
Chapter 4 India’s Affluent Consumers
Chapter 5 Australia’s Affluent Consumers
Chapter 6 Affluent Consumers of Korea，Taiwan and Hong Kong
Chapter 7 Affluent Consumers of Southeast Asia: Singapore，Malaysia，Thailand，Indonesia and The Philippines
Chapter 8 Asia’s Affluent Consumers--Succeeding Like Success
Endnotes
Index