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THE ENTREPRENEUR: 25 GOLDEN RULES FOR THE GLOBAL BUSINESS MANAGER 企业家：全球商业管理者25条黄金规则

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定价：￥174.48

作者：HEINECKE　著著

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出版时间：2002-11-1

I S B N：9780470820988

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THE ENTREPRENEUR: 25 GOLDEN RULES FOR THE GLOBAL BUSINESS MANAGER 企业家：全球商业管理者25条黄金规则

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内容简介

　　So you want to be a successful entrepreneur?Fed up with taking orders on high,you want to be your own boss,make you own decisions and go head to head with the big boys in the world of business.
Here is the book just of you.It comes from the heart of a man who has seen and done it all in one of the world's toughest markets.Bill Heinecke started his own business in high school,was a millionaire before he was 21 and now runs a business empire that straddles Southeast Asia.
Heinecke's world was shaken to its foundations by the Asia crisis that started in his own backyard in triumphed in a bruising battle against the world's largest fast food company,Tricon.The skills that ensured his survival are revealed here in The Entrepreneur.

作者简介

WILLIAM E.HEINECKE,Chief Executive Officer The Minor Group,Thailand.
William E.Heinecke founded Minor Holdings in 1967-Nearly three ecades later it has grown into The Minor Group,spanning more than thirty companies.
Bill Heinecke came to the Kingdom of Thailand in 1963 with his parents.He graduated from the International School of Bangkok;married,and formed his first company,appropriately named"Mior Holdings"in 1967.The Minor Holdings Group has since made significant investments in the marketing,manufacturing,food and property feilds,employing more that12,000people and grown to become more than US$400million in sales in 2002.

Preface.
Introduction.
1 Find a Vacuum and Fill it.
2 Do Your Homework.
3 You Won't be Committed if You're not Having Fun.
4 Work Hard, Play Hard.
5 Work with Other People's Brains.
6 Set Goals (but go easy on the "Vision" thing).
7 Trust Your Intuition.
8 Reach for the Sky (at least once).
9 Learn to Sell.
10 Become a Leader.
11 Recognize a Failure and Move on.
12 Make the Most of Lucky Breaks.
13 Embrace Change as a Way of Life.
14 Develop Your Contacts.
15 Use Your Time Wisely.
16 Measure for Measure.
17 Don't Put up with Mediocrity.
18 Chase Quality, Not Dollars.
19 Act Quickly in a Crisis.
20 After a Fall, Get Back in the Saddle Quickly.
21 Fight the Good Fight (especially those that you can win): Pizza Wars - Act I.
22 People Build Brands, Brands do not Build People: Pizza Wars - Act II.
23 Be Prepared for Anything: The September 11 Rule.
24 Reinvent Yourself: Onwards and Upwards.
25 Be Content.
Chronology.
Bibliography.
Index