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Design for Communication: Conceptual Graphic Design Basics 通讯设计:概念图形设计基础

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Design for Communication: Conceptual Graphic Design Basics 通讯设计:概念图形设计基础

最 低 价:¥345.10

定 价:¥406.00

作 者:ElizabethResnick 著

出 版 社:吉林长白山

出版时间:2003-6-1

I S B N:9780471418290

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内容简介

Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.
This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.
Assignments are organized from basic to advanced within six sections:
The elements and principles of design;Typography as image;Creative word play;Word and image;Grid and visual hierarchy;Visual advocacy.
Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

作者简介:
ELIZABETH RESNICK is Chair of Communication Design at the Massachusetts College of art in Boston.She also operates a design studio specializing in publication design and corporate communications.

作者简介

目录

Introduction
What Is Graphic Design?
What Do Graphic Designers Do?
I Want to Be a Graphic Designer--Where Do I Begin?
The Design Process
Why Bother with Such a Long Process When I Just Like to Make Things?
Why Should I Do These Assignments?
Section 1: The Elements and Principles of Design
Star Symbol/Susan Merritt, San Diego State University, San Diego
Object Semanfics/Kermit Bailey, North Carolina State University, Raleigh
Symbol Design/Lisa Fontaine, Iowa State University, Ames
Lettermark/Susan Merritt, San Diego State University, San Diego
Vinyletteror/Kenneth Fitzgerald, Old Dominion University, Norfolk
Letterform as Shape/Jan Conradi, State University of New York at Fredonia
Concert Poster/Arnold Holland, California State University, Fullerton
Design History Chair/Hank Richardson, Portfolio Center, Atlanta
Section 2: Typography as Image
Shaping Words/Richard Ybarra, Art Institute of California, San Diego
Newspaper Stories——A Typographic Workshop/Jurgen Hefele, Fachhochschule
Augsburg, Germany
Typographic Self-Portrait/Esen Karo], Mimar Sinan University, lstanbul, Turk
Typographic Self-Portrait/Elizabeth Resnick, Massachusetts College of Art, Boston
Typeface Poster/Hyun Mee Kim, Samsung Art and Design Institute, Seoul, Korea
Directions Poster/Frank Baseman, Philadelphia University, Philadelphia
Poetry in Motion/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston
Section 3: Creative Wordplay
Descriptive Pairs/Elizabeth Resnick, Massachusetts College of Art, Boston
Letters as Image/Hyun Mee Kim, Samsung Art and Design Institute, Seoul
Concrete Poetry/Kenneth Fitzgerald, Old Dominion University, NooColk
Arthur Murray Dance Advertisement/Frank Baseman, Philadelphia University, Philadelphia
CD Cover: Typographic Music/Heather Corcoran, Washington University, St. Louis
Section 4: Word and Image
Word and Image/Elizabeth Resnick, Massachusetts College of Art, Boston
Book Cover Design: The Interpretation of Dreams by Sigmund Freud/Elizabeth Resnick, Massachusetts College of Art, Boston
Book Cover Design: Einstein's Dreams by Alan Lightman/Elizabeth Resnick, Massachusetts College of Art, Boston
Postage Stamp Design: A Celebration of Cultural Diversity in America Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston
Postage Stamp Design: A Celebration of American Primary Education: Reading, Writing, Mathematics, and Science/Elizabeth Resnick, Massachusetts College of Art, Boston
Stamp Design/Michael Burke, Fachhochschule Schwabisch Gmand, Germany
Sculpture Poster/Tom Briggs, Massachusetts College of Art, Boston
Gardening Poster/Karen Berntsen, Carnegie Mellon University, Pittsburgh
The Kitchen of Meaning Exhibition Poster/Kermit Bailey, North Carolina State University, Raleigh
Section 5:Grid and Visual Hierarchy
Section 6:Visual Advocacy
Bibliography
Instructor Contact Information
Index

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