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GLOBAL FUTURE: THE NEXT CHALLENGE FOR ASIAN BUSINESS全球化还是出局：亚洲企业的未来

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最低价：￥174.60

定价：￥218.21

作者：MEYER　著著

出版社：Oversea Publishing House

出版时间：2005-3-1

I S B N：9780470821305

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GLOBAL FUTURE: THE NEXT CHALLENGE FOR ASIAN BUSINESS全球化还是出局：亚洲企业的未来

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内容简介

　　Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book will contain:
　　·An introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in Asia
　　·A series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.
　　The Asean 100 Leadership Forum is a by-invitation highly interactive meeting of minds for one hundred outstanding Southeast Asians from business, government and civil society who are important to the future of business and public policy in Asean. The Forum focuses on new and emerging leaders and engages them in open discussion and debate on key regional issues and challenges.
The 2005 Forum features a dinner and dialogue with Prime Minister Lee Hsien Loong of Singapore, a Keynote Address by Deputy Prime Minister of Malaysia Datuk Seri Utama Najib Tun Razak, a debate on the state of Asean's competitiveness and discussions exploring the future outlook of Southeast Asia by renown business and thought leaders.
The Asean 100 Leadership Forum is a rotating annual event by Asia Iec Forum and will be held in Jakarta in 2006 with a dinner and dialogue with President Susilo Bambang Yudhoyono of Indonesia.
作者简介：
Pamela C.M. Mar is Associate Director for Greater China at the World Economic Forum, responsible for the Forum's activities and relationships in Greater China. Ms. Mar's publications include Asia’s New Crisis: Renewal through Total Ethical Management, China: Enabling a New Era of Changes and Recreating Asia: Visions for a New Century (all with Frank-Jürgen Richter). She is a frequent speaker to business groups and commentator in regional and international media. She holds degrees from Yale University and London School of Economics, and started her professional career in Hong Kong and Bangkok in business development and venture capital.

作者简介

Part Ⅰ Asian Firms Globalize: The Evidence to Date
　1 The Globalization Imperative
　2 The Pioneers
　Sony, Nobuyuki ldei
　 Kikkoman,Yuzaburo Mogi
　 Samsung Electronics. Yun Jong yong
　3 The Builders
　 Li & Fung Group, Victor Fung
　 SingTel, Lee Hsien Yang
　 Olam, Murli Kewaham Chanrai and Sunny George Vetghese
　4 The Newcomers
　 Uni-President Enterprises Corporation C.Y Kao and Alex C. Lo
　 Industrial and Commercial Bank of China Jiang Jianqing
　　China Netcom Corpolaflnn Ltd, Dr.Edward Tian
　5 Reflection: The Role of Geography
　 George S Yip and Ruiming Lin
Part Ⅱ Climbing the Globalization Staircase
　6 Enacting Global Strategy
　7 Establishing Infrastructure
Creating Networks,Orit Gadiesh and Charles M.Ormiston
Leveraging Finance:The Case of Chinese Enterprises Kwong Ki Chi　
8 Evolving Capabilities
Managing People,L.Kevin Kelly
Building Brands,Miles Miles Young
9 Achieving Sustainability
Maintaining Competitiveness,Hirotaka Takeuchi
Growing With Society,Bjorn Stigson and Margaret Flaherty
10 Reflection:The European Experience
Six Geoffrey Owen
Part Ⅲ Future Directions
11 Conclusion
Index