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Dragons at Your Door: How Chinese Cost Innovatio

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最低价：￥230.00

定价：￥299.50

作者：Ming Zeng; Peter J. Williamson 著

出版社：Harvard Business School Press

出版时间：2007-06-12

I S B N：9781422102084

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Dragons at Your Door: How Chinese Cost Innovatio

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230.00元

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Among the books assessing the impact of the Chinese surge into global markets [book] deserves a high ranking. --Financial Executive, Septebmer 2007These companies are hiring people from anywhere in the world...[they]have different strategies, reflecting their strengths... --The New York Times, April 22, 2007...a timely book... --Strategy & Business, Fall 2007

内容简介

The new competitive challenge from Chinese businesses is like nothing seen by Western companies since the Japanese arrived twenty years ago with their cars and consumer electronics. To fend off these fierce competitors, managers must forget yesterday s image of Chinese companies as producers of cheap, low-quality imitations flooding world markets. In fact, by strategically implementing what the authors call cost innovation, Chinese firms are advancing into high-end products and industries and competing for such high-value activities as engineering, design, and even R&D. The first book to examine this new competitive force, "Dragons at Your Door" exposes the strategies, strengths, and weaknesses of these fast-rising Chinese competitors, surfaces the underlying logic that enables Chinese firms to attack high-end industries, and provides critical new insight into these very different competitors.