| Introduction Book I: E-Business Chapter 1: Can You Do the Business? Chapter 2: Testing Feasibility Chapter 3: Preparing the Business Plan Chapter 4: Setting Off in the Right Direction Chapter 5: Harnessing Creativity in Your Business Chapter 6: Opening Your Own Online Business in Ten Easy Steps Book II: Setting Up your Web Site Chapter 1: Finding the Money Chapter 2: Choosing and Equipping Your New E-Business Chapter 3: Selecting the Right Web Host and Design Tools Chapter 4: Giving Your E-Business Site Structure and Style Chapter 5: Building In Security Up Front Book III: Getting Known E-asily Chapter 1: Marketing Your Wares Chapter 2: Researching Your Customers, Competitors, and Industry Chapter 3: Getting Net-Savvy Chapter 4: Search Engines: What You Need to Know Chapter 5: Controlling the Message with Online Advertising Chapter 6: Spreading the Word with Internet PR Book IV: Keeping Business Ticking Over Chapter 1: Operating Effectively Chapter 2: Controlling Your Books, Your Records, and Your Money Chapter 3: Counting Your Sales Chapter 4: Monitoring and Improving Your Business Chapter 5: Making It All Legal Chapter 6: Online Business Accounting Tools Book V: Handling Customers and Staff. Chapter 1: Employing People Chapter 2: Inspiring Employees to Better Performance Chapter 3: Harnessing the Power of Technology Chapter 4: Attracting and Keeping Customers Chapter 5: Accepting Payments Chapter 6: Service with a Virtual Smile Book VI: Using eBay.co.uk Chapter 1: Why eBay Is a Great Place to Buy and Sell Chapter 2: Using eBay.co.uk to Launch Your Business Chapter 3: Running a Business on eBay.co.uk Chapter 4: Opening a Shop, Virtually Chapter 5: Jazzing Up Your Auctions Chapter 6: Building an eBay.co.uk Back Office Book VII: Understanding Web 2. O. Chapter 1: Profiting from New Business Tools Chapter 2: The Emergence of Web 2.0 Index |
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