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THE FIVE RULES FOR SUCCESSFUL STOCK INVESTING(成功的股票投资五项规则:在市场中创立财富与并获胜指南)

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THE FIVE RULES FOR SUCCESSFUL STOCK INVESTING(成功的股票投资五项规则:在市场中创立财富与并获胜指南)

最 低 价:¥118.60

定 价:¥148.24

作 者:Pat Dorse 著

出 版 社:吉林长白山

出版时间:2004-12-1

I S B N:0471686174

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内容简介

"By resisting both the popular tendency to use gimmicks that oversimplify securities analysis and the academic tendency to use jargon that obfuscates common sense, Pat Dorsey has written a substantial and useful book. His methodology is sound, his examples clear, and his approach timeless."
  Over the years, people from around the world have turned to Morningstar for strong, independent, and reliable advice. The Five Rules for Successful Stock Investing provides the kind of savvy financial guidance only a company like Morningstar could offer. Based on the philosophy that "investing should be fun, but not a game," this comprehensive guide will put even the most cautious investors back on the right track by helping them pick the right stocks, find great companies, and understand the driving forces behind different industries—without paying too much for their investments.
  Written by Morningstar's Director of Stock Analysis, Pat Dorsey, The Five Rules for Successful Stock Investing includes unparalleled stock research and investment strategies covering a wide range of stock-related topics. Investors will profit from such tips as:
  How to dig into a financial statement and find hidden gold . . . and deception
  How to find great companies that will create shareholder wealth
  How to analyze every corner of the market, from banks to health care
  Informative and highly accessible, The Five Rules for Successful Stock Investing should be required reading for anyone looking for the right investment opportunities in today's ever-changing market.
  作者简介:PAT DORSEY, CFA, is the Director of Stock Analysis for Morningstar, Inc. He writes regularly for Morningstar.com and heads Morningstar's team of equity analysts. He was instrumental in developing the Morningstar Rating for stocks and played a key role in building Morningstar's stock coverage. Dorsey is widely quoted in the media, including USA Today, U.S. News & World Report, NBC Nightly News, CNBC, and CNN. He also appears weekly on the Bulls and Bears financial show on FOX News Channel.

作者简介

目录

Foreword 
Introduction: Picking Great Stocks Is Tough 
Chapter 1 The Five Rules for Successful Stock Investing 
Chapter 2 Seven Mistakes to Avoid 
Chapter 3 Economic Moats 
Chapter 4 The Language of Investing 
Chapter 5 Financial Statements Explained 
Chapter 6 Analyzing a Company- The Basics 
Chapter 7 Analyzing a Company-Management 
Chapter 8 Avoiding Financial Fakery 
Chapter 9 Valuation- The Basics 
Chapter 10 Valuation-Intrinsic Value 
Chapter 11 Putting It All Together 
Chapter 12 The 10-Minute Test 
Chapter 13 A Guided Tour of the Market 
Chapter 14 Health Care 
Chapter 15 Consumer Services 
Chapter 16 Business Services 
Chapter 17 Banks 
Chapter 18 Asset Management and Insurance 
Chapter 19 Software 
Chapter 20 Hardware 
Chapter 21 Media 
Chapter 22 Telecom 
Chapter 23 Consumer Goods 
Chapter 24 Industrial Materials 
Chapter 25 Energy 
Chapter 26 Utilities 
Appendix 
Recommended Readings 
Morningstar Resources 
Index

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