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（亚洲道家思想之于商业：中华商业战略的逻辑）THE CHINESE TAO OF BUSINESS

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（亚洲道家思想之于商业：中华商业战略的逻辑）THE CHINESE TAO OF BUSINESS

最 低 价：￥42.10

定 价：￥174.48

作 者：George T. Haley　著 著

出 版 社：Oversea Publishing House

出版时间：2004-10-1

I S B N：9780470820599

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    内容简介
    How can managers discover,develop and implement successful business strategies for China and our global economy? Drawing on in-depth research with top executives of successful Chinese and Western companies,this book provides a road map for profitable business strategies in our interconnected economy.In the process,the authors describe and examine both Chinese and Western strategic management,their weaknesses and strengths.Starting with an analysis of the historical,cultural and legal antecedents of Chinese strategy,the authors identify potential for synergy and dominance between companies from Western,industrialized economies and Chinese companies.The book closes with recommendations on how the managements of non-Chinese companies,now pouring into China,can most effectively compete and interact with Chinese businesspersons and governments.
    　　The Chinese Tao of Business offers guidance to compete successfully against local companies and in foreign markets through:
    　　Unique insights into Chinese bus iness strategy,including its origins and influencing factors;
    　　Insightful perspectives on the evolution of China’s market and business environments;
    　　Incisive analysis of Eastern and Western strategic decision-making styles and how they differ;
    　　Cogent identification of hidden and overt threats,pitfalls and opportunities that Western companies face in China and how to plan for them;
    　　Effective direction through an Adaptive-Action Road Map (ARM) for successful business strategies in China and the global economy.

    作者简介
    George T.Haley (PhD,University of Texas at Austin) is Professor of Marketing and International Business at the University of New Haven in the USA.Active in managerial development,he is a public speaker and consultant for corporate executives and government policy-makers worldwide,offering his expertise on Asian and other emerging economies,technology management and B2B marketing.An award-winning author,he has published more than 90 books,journals articles and research papers and can be contacted at gthaley@asia-pacific.com or tel/fax 212-208-2468.

    目录
    ACKNOWLEDGMENTS
    ABOUT THE AUTHORS
    PART 1　THE CIVILIZATION CHASM
    　Chapter 1: Understanding the civilization chasm
    PART 2　THE ANCESTRY OF CHINESE STRATEGY
    　Chapter 2: Economic and ethical roots of Chinese strategy
    　Chapter 3: The historical roots of Chinese strategy
    　Chapter 4: The legal roots of Chinese strategy
    　Chapter 5: The roots of the networks
    PART 3　EASTERN VS. WESTERN STRATEGIC PLANNING
    　Chapter 6: The components of Chinese strategy
    　Chapter 7: Evaluating Chinese strategy
    　Chapter 8: Strategically evaluating Western strategy
    PART 4　TRAVELLING TOWARDS STRATEGIC CONVERGENCE
    　Chapter 9: A unified model of strategic planning
    　Chapter 10: The Silk Road of strategic planning
    APPENDIX A　List of interviewees
    APPENDIX B　Bibliography

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