| Phil Fragasso is a marketing expert with more than twenty-five years of marketing experience in the high-tech and financial services industries. The former managing director of marketing at Columbia Funds, he is currently President and Chief Marketing Officer of I-Pension LLC.
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| Dedication Acknowledgments Introduction: Making Rain While the Sun Shines Section One: The Brand-Focused Rainmaking Marketer Roe #1: Begin at the End Roe #2: Be a Hobgoblin Roe #3: Get Yourself Some Culture Roe #4: Be True to Your School Roe #5: Say It Like You Mean It Roe #6: Broaden Your Brandwidth Roe #7: Bow to the Wow Roe #8: Stay Up, Sell Out, Cash In Section Two : The Strategic Rainmaking Marketer Roe #9: See the Forest in Every Tree Roe #10: Feed the Lion and Spare the Mouse Roe #11: Smarten Up Roe #12: Manifest Your Destiny Roe #13: Kill the Cat Roe #14: Fuhgeddabout Woulda Coulda Shoulda Roe #15: Muddy the Waters Roe #16: Start From Scratch Section Three: The Tactical Rainmaking Marketer Roe #17: Celebrate Smilestones Roe #18: Ignore the Bliss Roe #19: Stick It Roe #20: Shorten Up to Sweeten Up Roe #21: Face the Facts Roe #22: Say No to Yes But Roe #23: Sweat Like a Pig Roe #24: Lose Your Head Roe #25: Slow Down to Speed Up Roe #26: Don't Just Because You Can Roe #27: Show Them the Money Section Four : The Customer-Focused Rainmaking Marketer Roe #28: Walk a Mile in Your Customer's Shoes—BACKWARDS Roe #29: Reject IOUs Roe #30: Act Big, Feel Small Roe #31: Speak Greek Only in Greece Roe #32: Listen to be Heard Roe #33: Say NYET to Nyuk! Roe #34: Love'em OR Leave'em Roe #35: Go the Extra 18 Inches Roe #36: Tarnish the Golden Rule Section Five: The Competitive Rainmaking Marketer Roe #37: See the Whites of Their Eyes Roe #38: Shop Till You Drop Roe #39: Experience the Experience Roe #40: Choose to Lose Roe #41: Analyze This Roe #42: Expect the Unexpected Roe #43: Give Up Section Six: The Hardwired Rainmaking Marketer Roe #44: Tell a Story Worth a Thousand Pictures Roe #45: French KISS Roe #46: Light Your Lying Pants on Fire Roe #47: Sell Soft, Market Hard Roe #48: Reduce Your Attention Spam Roe #49: Choose Them Over Us Roe #50: Just Don't Do ID Roe #51: Suck It Up Roe #52: Burn This Book Index |
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